Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Career Press"

• Secrets of Power Negotiating: Inside Secrets from a Master Negotiator Roger Dawson`s "Secrets of Power Negotiating" has changed the way American business thinks about negotiating. Thinking "win-win" - looking for that magical third solution in which everyone wins but nobody loses - can be a naive and ultimately ......

• Secrets of Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator In this revised and updated paperback edition, master negotiator Roger Dawson turns his attention to the person on the other side of the desk - the salesperson who`s trying to close a deal with the most favorable terms. The goal of most ......

• Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports Now the best-selling book of its kind has gotten even better.This revised and expanded second edition of Ittelson`s master work will give you that firm grasp of "the numbers" necessary for business success. With more than 100,000 copies in ......

• The Essential HR Handbook: A Quick and Handy Resource for Any Manager or HR Professional Whether you are a newly promoted manager, a seasoned business owner, or a human resources professional, knowing the ins and outs of dealing with HR issues is critical to your success. The Essential HR Handbook is a quick-reference guide that ......

• Everyday Letters for Busy People: Hundreds of Samples You Can Adapt at a Moment`s Notice Here are hundreds of tips, techniques, and samples that will help you create the perfect letter (or e-mail!) no matter what the occasion or circumstance, or how little time you have. In no time, you`ll be writing the kind of letters that get ......

• Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy What differentiates business people from business professionals? Many individuals invest in their careers yet have no clue how to set themselves apart from their competition. "Business Etiquette: 101 Ways to Conduct Business With Charm and ......

• 100 Ways To Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy 100 Ways to Motivate Others is the culmination of many years of successful leadership coaching and training by best-selling author Steve Chandler and attorney Scott Richardson, and the natural follow-up to Steve's two previous best-sellers-100 ......

• Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools Getting into graduate business school has become an increasingly competitive and complicated process. Each year approximately 100,000 applications are sent to top schools. Written by two current MBA students who successfully gained admission into...