Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Kogan Page"

• How to Organise Yourself Many people find it hard to get on top of their workload. They constantly bounce from one task to another and struggle to prioritize, which can have a serious impact on productivity. How to Organize Yourself helps readers develop effective ......

• Successful Project Management Successful Project Management, 4th edition, is an essential guide for anyone who wants to improve the success rate of their projects. It will help managers to maintain a balance between the demands of the customer, the project, the team and the ......

• Successful Time Management The increasing pressure to achieve makes time management a vital skill. Successful Time Management contains tips and techniques that can help anyone review and assess their own time management and adopt new work practices to improve it. It ......

• How to Write a Business Plan Starting with the premise that there`s only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan - from profiling competitors and forecasting market development, to the ......

• How to Write Reports and Proposals Clear and concise communication is of paramount importance in business relations. The 3rd edition of How to Write Reports and Proposals continues to provide practical pointers for anyone who needs to impress, convince or persuade colleagues or ......

• Improve Your Communication Skills Excellent communication skills are vital in today`s workplace. Whether keeping the interest of a large audience, impressing a potential employer or simply winning the argument at an important meeting, sounding the part is key. This 3rd edition ......

• The Art of Influencing and Selling This book will help you to use tried and tested no-fuss sales techniques to approach prospective customers and clients without them wanting to run a mile! We`ll give you the confidence to write and deliver effective sales material and ......

• The Happy Manifesto The Happy Manifesto is a call for change - a call to look at management from the perspective of the people who are managed. Author, Henry Stewart, learned these lessons the hard way. In the 1980s he helped set up a newspaper only to have it fail ......

• Improve Your Global Business English Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global ......

• Soul Trader In the flurry of everyday deadlines and the many pressing demands on their time, it`s easy for business owners to forget the real reasons they started a business in the first place. Soul Trader helps logical-minded business owners ensure that ......

• Mash-Up! How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as "Generation Flux". They are ......

• Taking Minutes of Meetings Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the action points highlighted in minutes act as a ......

• Decision Making and Problem Solving Line managers and leaders of all levels need to ensure that problems are solved in the optimal way and that the ideas and innovations for tomorrow`s business flow freely. Decision Making and Problem Solving helps them master the processes of ......

• Develop Your Leadership Skills Develop Your Leadership Skills is John Adair`s most accessible title on leadership. Full of exercises and checklists, it can help boost confidence levels and guide and inspire anyone on their journey to becoming a leader of excellence. ......

• How to Deal with Stress Written by two internationally-recognized experts in the field of stress management, the book shows how to identify the underlying causes of stress and how to set out a clear plan to manage both the causes of stress and its effects. Aimed at the ......