Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Simon & Schuster"

• The Armchair Economist Steven E.Landsburg is a Professor of Economics at the University of Rochester. He is the author of More Sex Is Safer Sex, The Armchair Economist, Fair Play, two textbooks on economics, and over thirty journal articles in mathematics, economics, ......

• Steve Jobs Based on more than forty interviews with Jobs conducted over two years - as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues - Walter Isaacson set down the riveting story of the ......

• Manners Making a good first impression, tipping for a haircut, dispensing with a large handful of cherry pits, and determining the so-called pedestrian passing lane on a crowded sidewalk are just some of the many etiquette conundrums we all face. As ......

• Permission Marketing: Turning Strangers into Friends, and Friends into Customers The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is ......

• Steve Jobs Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the ......

• You Can Be a Stock Market Genius: Uncover the Secret Hiding Places of Stock Market Profits Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he`s going to show you how to do it, too. You`re about to discover investment ......

• Did Monkeys Invent The Monkey Wrench -...