Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Grand Central Publishing"

• Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives The secrets of the company that: - Delights in its customers doing "a little dance" when they open their closets each morning. - Successfully avoided any layoffs during the Great Recession of 2008. - Has a recruiting department made up of ......

• Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People`s Republic of China In the tradition of Warners Japanese Business Etiquette, here is the newly-updated guide to social and business protocol in the Peoples Republic of China. East-West business is booming, as thousands of Americans flock to China to seek explosive ......

• Young Money Every summer, thousands of top college graduates pack their bags and head to Wall Street to start new lives as investment bankers and traders. Even after massive economic collapse, a career in the financial industry remains a tempting path for ......

• Why I Left Goldman Sach: A Wall-Street Story On March 14, 2012 more than three million people read Greg Smith`s op-ed in the Neiv York Times titled "Why I Am Leaving Goldman Sachs." It hit a nerve among the general public who question the role of Wall Street in society-and the callous ......

• Everyday Enlightenment: The Twelve Gateways to Personal Growth On the Journey of Life, Do You Sometimes Wish You Had a Map? You now hold such a map in your hands-a guide through the twelve gateways of personal growth to the summit of your potential. Dan Millman makes your ascent accessible by bringing ......

• Maverick: The Success Story Behind the World's Most Unusual Workplace What makes for a successful company? In a sometimes breathless, often boyish manner, Semler, a counselor of a Brazilian company (Semco), relates the transformation of a traditionally structured business into one quite literally without walls and ......

• 101 Things I Learned (TM) in Business School 101 Things I Learned (TM) in Business School will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of ......