Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Yale University Press"

• The Global War for Internet Governance The Internet has transformed the manner in which information is exchanged and business is conducted, arguably more than any other communication development in the past century. Despite its wide reach and powerful global influence, it is a medium ......

• Bejewelled by Tiffany: 1837-1987 Tiffany & Co, since its foundation in 1837, has been a uniquely American brand, famous for its glamour, creative design and fine craftsmanship. Starting modestly as a "Fancy Goods" store on Broadway, Tiffany rose quickly to international fame, ......

• Interaction of Color Josef Albers’s Interaction of Color is a masterwork in twentieth-century art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation ......

• Wearing Propaganda: Textiles on the Home front in Japan, Britain, and the United States: 1931-1945 Protest fashion from the Vietnam War years is widely familiar, but today few are aware that dramatic fashion and textile designs served as patriotic propaganda for the Japanese, British, and Americans during the Asia-Pacific War (1931–1945). ......

• Masters of American Comics Comic strips and comic books were among the most popular and influential forms of mass media in 20thcentury America. This fascinating book focuses on fifteen pioneering cartoonists—ranging from Winsor McCay to Chris Ware—who brought this genre ......

• Guns and Rubles: The Defense Industry in the Stalinist State For this book a distinguished team of economists and historians - R.W.Davies, Paul R.Gregory, Andrei Markevich, Mikhail Mukhin, Andrei Sokolov, and Mark Harrison - scoured formerly closed Soviet archives to discover how Stalin used rubles to ......