Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Random House"

• Free: The Future of a Radical Price In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the ......

• Perfect Interview "Perfect Interview" is an invaluable guide for anyone who wants to secure their ideal job. Written by Max Eggert, a leading HR professional with years of experience in the field, it explains how interviews are constructed, gives practical advice ......

• Perfect Answers to Interview Questions Written by a leading professional with years of experience in the field of human resources, this is essential reading for novice and experienced job hunters alike. The 100 most common interview questions as well as the trickiest are all covered, ......

• Getting To Yes Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives. Including principles such as: Don`t bargain over positions Separate the ......

• How to talk to Anyone, Anytime, Anywhere -...

• Emotional intelligence -...

• You're Only Old Once! A Book for Obsolete Children A humorous look at aging and the many different types of medical care "obsolete children" must endure. Color illustrations accompany the text. Dr. Seuss lightens the aches and pains of growing old with his inimitable wit and wisdom. In this new ......

• Cracking the millionaire code -...

• The automatic millionaire -...

• The Black Swan: The Impact of the Highly Improbable A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. ......