Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Wiley Publishing, Inc"

• The Official Guide for GMAT 2015 (комплект из 3 книг)

• Complete MBA for Dummies Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today`s most innovative business strategies. From management to ......

• NetSuite for Dummies NetSuite is an easy-to-use, customizable enterprise software for running your business. Part I explains NetSuite basics everyone should know. Part II focuses on tracking money (accounting, AR, AP, and managing inventory). Parts III, IV, and V ......

• Small Business Financial Management Kit For Dummies (+ CD-ROM) If you`re a small business owner, managing the financial affairs of your business can seem like a daunting task-and it`s one that far too many people muddle through rather than seek help. Now, there`s a tool-packed guide designed to help you ......

• Mint.com for Dummies Mint.com offers a tasty way to save money, shed debt, and stick to your budget - learn how! This isn`t the kind of mint you put on a pillow; it`s the kind that`s full of money. Mint.com not only gives you sound financial advice but also shows ......

• The Technology M&A Guidebook The comprehensive, practical guide to buying, selling, and merging technology companies. The Technology M&A Guidebook provides executives and entrepreneurs interested in acquiring or selling a technology company with everything they need to know ......

• Google AdWords for Dummies Google AdWords lets you create ads that appear beside search results specifically related to your business - and you can set your own budget. Here`s how to use AdWords and get the most from the newest tools, including the exciting Website ......

• Multichannel Marketing: Metrics and Methods for On and Offline Success No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization`s bottom line. This must-have ......

• Professional Networking For Dummies Are you putting your best foot forward in meetings? Are you connecting with the right people at functions? Relax! Let expert Donna Fisher show you the fun way to build lasting, powerful relationships. From using business cards properly to ......

• Economics for Dummies If you think economics is a complicated discipline that's reserved for theorists and the intellectual elite and has nothing to do with you, think again. Economics impacts every aspect of our lives, from what we eat, to how we dress, to where we ......

• Technical Analysis for Dummies A simple, straightforward guide to the fundamentals of technical analysis For active traders and investors who don't understand the complicated art of technical analysis, this commonsense resource covers all the bases. Explaining the basic ......

• Webster's New World: Finance and Investment Dictionary Now you can put thousands of financial topics and terms at your fingertips - with "Webster's New World: Finance and Investment Dictionary". Here are definitions of all of the concepts, phrases, and jargon you need to understand everything from ......

• Essentials of Managing Corporate Cash Learn practical, real-world examples and techniques for managing cash. Optimize cash flows and liquidity management. Discover the implications of recently enacted financial deregulation laws. Conduct financial transactions in the global, ......

• Risk Budgeting: Portfolio Problem-Solving with Value at Risk Covers the hottest topic in investment for multitrillion pension market and institutional investors. Institutional investors and fund managers understand they must take risks to generate superior investment returns, but the question is how much. ......