Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Palgrave Macmillan"

• Skills for Success: The Personal Development Planning Handbook Following-on from The Study Skills Handbook, this book enables students to think about personal, academic and career goals and to plan a path to success. Rich in activities that develop valuable career skills, this edition has a new chapter on ......

• Mastering Employee Development This text is designed as a clear and concise introduction to employee development. Many people, in both human resource and general management positions, have little idea of what employee development is or should be. This book addresses this ......

• Mastering Fashion Styling Fashion styling is one of the least well researched areas in fashion colleges. This "how to" book aims to provide an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an ......

• Economic Sanctions and Presidential Decisions: Models of Political Rationality (Advances in Foreign Policy Analysis) This important contribution to the debate over the efficacy of economic sanctions develops a rational theory of why leaders choose sanctions, rather than another foreign policy tool, what type, whether to sustain them, and when to terminate ......

• Corporate Treasury and Cash Management The book is an analysis of corporate treasury and cash management with the principal financial instruments used by the corporate treasurer. The objectives of the book are to describe how corporate treasury departments should establish a ......

• Social Partnership in the European Union This study examines the extent to which the development and operation of social partnership at EU level can be explained in terms of the logic of self-interest, as opposed to factors such as the influence of ideas or of cultural or ideological ......

• Foundations of Marketing "Foundations of Marketing" provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 1OPs ......

• Key Concepts in International Business "Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional ......

• Brand Avatar: Translating Virtual World Branding into Real World Success Brand Avatar is a look at business and branding strategies within the Internet`s latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing ......

• Doing Business 2010 "Doing Business 2010: Reforming through Difficult Times" 2010 is the seventh in a series of annual reports investigating the regulations that enhance business activity and those that constrain it. Doing Business presents quantitative indicators ......

• Mastering Fashion Marketing This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion ......

• Business, Government & Globalization The rise of globalization, and heightened debate over trade, protection, competition and the environment, have created unprecedented challenges for businesses and governments worldwide which are systematically assessed in this important new ......

• Megacommunities: How Leaders of Government, Business and Non-Profits Can Tackle Today's Global Challenges Together In a time of rapid globalization and growth, the interconnected world demands a freshly recast consciousness and a revolution in perspective - a challenge that falls to leaders of organizations in three sectors: business, government and civil ......

• Key Concepts in Management "Key Concepts in Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and ......

• Key Concepts in Information and Communication Technology An integral part of the modern world, information and communication technology (ICT) is the synergy between computers and communication devices. This invaluable companion is ideal for anyone undertaking a course where knowledge of ICT is ......