Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Bloomsbury Publishing PLC"

• BFD:Basic Fash Design 12 Packed with full-colour images from contributors such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed handbook for both students and professionals in the fashion and textile ......

• Visual Merchandising for Fashion BFM:Visual Merchandising...

• Fashion Law The revised Second Edition of Fashion Law provides authoritative information on all legal aspects of the fashion business - from the start-up phase all the way through international expansion. Updated to reflect recent legal decisions and ......

• Daniel Goleman Omnibus: Emotional Intelligence: Working with EQ Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse ......

• Dictionary of Marketing This fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media. - Over 6,000 terms explained in clear, simple English. - Phonetic ......

• Fashion Designer`s Resource Book A one-stop resource packed full of advice and guidance that will help you to succeed in the fashion world, this book provides a detailed overview of the fashion industry as a business, combined with an insider`s understanding of the creative ......

• Check Your Vocabulary for Business Clear and easy-to-use, with full instructions and quick-reference contents page, make this resource ideal for both self-study and classroom use including teacher-directed group work. It includes teachers` notes and stimulating exercises such as ......

• Pocket Spanish Business Dictionary This dictionary offers over 5000 terms translated to and from English covering all aspects of business, including office practice, the stock market, international trading, accounting and marketing terminology....

• Writers' and Artists' Yearbook 2013 The bestselling guide to markets in all areas of the media, completely revised and updated, and this year in its 106th edition. With a new foreword by a famous author and several brand new articles by authors and publishing insiders. It also ......

• Payback: Debt and Shadow Side of Wealth In this wide-ranging history of debt Margaret Atwood investigates its many meanings through the ages, from ancient times to the current global financial meltdown. Many of us wonder: how could we have let such a collapse happen? How old or ......