Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Portfolio"

• Shine: How to Survive and Thrive at Work We all have good days and bad days at work. Some days you feel bullet proof. People listen to you, your meetings run like clockwork, and you keep having new ideas. Other days are like wading through quick sand. You can`t get anything done, and ......

• Springboard G.Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business. An award-winning teacher and scholar, Shell is the author of Springboard: Launching Your Personal Search for ......

• Life`s a Pitch Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life`s a Pitch. What do the best rug seller in Tangier, the king of the US cable ......

• Get the Job You Really Want Before rising to fame on the BBC's "Dragons' Den", James Caan spent thirty years setting up and running recruitment companies, placing hundreds of thousands of candidates in the jobs they really wanted. Now in "Get The Job You Really Want" James ......

• Secrets of the Moneylab Taking behavioral economics from the cocktail party to the boardroom, with dramatic results. Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and ......

• Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It Nearly 40% of the average company is unprofitable. And most businesses are sustained by a small division whose earnings subsidize everyone else`s losses. So how do we figure out where the profit is? Top companies around the world turn to MIT`s ......

• The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth "O`Malley brings to life timeless principles of organizational success in a mind-opening, insightful and compelling way by examining the life of bees. That may sound like a stretch, but it won`t after you read this plainspoken, well-written ......

• Secrets of the Moneylab "Secrets of the Moneylab" sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his ......