Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Дорлинг Киндерсли"

• Project Management This is a practical, pocket-sized guide to project management which will give you the information and skills to succeed. Find out how to improve your project management skills by defining a project brief, identifying stakeholders and building a ......

• The Business Book This is an innovative and accessible guide to business, management and commerce. Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and ......

• Leadership This is a practical pocket-sized guide to leadership which will give you the information and skills to succeed. It helps you to find out how to improve your leadership skills by establishing a vision, inspiring others and championing high ......

• Managing People A practical, pocket-sized guide to managing people which will give you the information and skills to succeed. Find out how to improve your people management skills by learning how to motivate staff, improve performance and create positive ......

• Strategic Management This is a practical, pocket-sized guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve your strategic management skills by learning to set boundaries and test and ......

• Communicate Clearly Learn all you need to know about successful communication from interpreting body language to writing letters optimising meetings to speaking on the telephone. "Communicate Clearly" not only shows you how to hold an audience when making ......

• Managing Budgets Learn all you need to know about the budgeting process from preparing a forecast to monitoring a budget and making adjustments. "Managing Budgets" gives you a clear understanding of the different types of business budget and includes a full ......

• The Economics Book All the big ideas, simply explained - an innovative and accessible guide to economics. This title brings economics to life with "The Economics Book", an essential guide to more that 100 of the big ideas in economic theory and practice covering ......

• Great Designs This is a stunning visual guide to the world`s best designs. Great Designs is a fascinating overview of the dynamic history of design from the 1860s onwards, tracing the development of modern designs, from sketches and prototypes to the final ......

• Coaching Successfully Learn all you need to know about helping others to achieve their full potential. From defining performance targets to supporting staff as they progress, "Coaching Successfully" shows you how to motivate others to develop themselves promoting ......

• The Economics Book All the big ideas, simply explained - an innovative and accessible guide to economics. This title brings economics to life with "The Economics Book", an essential guide to more that 100 of the big ideas in economic theory and practice covering ......

• Coaching Successfully Learn all you need to know about helping others to achieve their full potential. From defining performance targets to supporting staff as they progress, "Coaching Successfully" shows you how to motivate others to develop themselves promoting ......

• Understanding Accounts Learn how to understand financial terms and documents and read and interpret company accounts. "Understanding Accounts" not only explains the functions of the profit and loss account, the balance sheet, and the cash flow statement and forecast ......

• Strategic Thinking Learn how to define, develop, and implement a dynamic business strategy with "Strategic Thinking". This concise and informative guide shows you how to plan short- and long-term objectives, how to put together the right team for the right job, ......

• Manage Your Time Learn all you need to know about allocating your time wisely from assessing the reasons that time problems arise to distributing your time realistically and effectively. "Manage Your Time" not only shows you how to prioritize your workload and ......