Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Portfolio Hardcover"

• #Girlboss The first thing Sophia Amoruso sold online wasn`t fashion - it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, ......

• Bargain Fever: How to Shop in a Discounted World Paying full price is so passe. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don’t only want a deep discount, they expect ......

• Play at Work: How Games Inspire Breakthrough Thinking Do games hold the secret to better productivity? If you’ve ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you know how easily games hold our ......

• Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012: A Fortune Magazine Book Warren Buffett built Berkshire Hathaway into something remarkable - and Fortune journalist Carol Loomis had a front-row seat for it all. When Carol Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 Fortune article, she ......

• The Referral Engine: Teaching Your Business to Market Itself The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth ......

• Idea Man: A Memoir by the Cofounder of Microsoft "The entire conversation took five minutes. When it was over, Bill and I looked at each other. It was one thing to talk about writing a language for a microprocessor and another to get the job done... If we'd been older or known better, Bill and ......

• The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Two of Inc. magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic ......

• Less Is More: How Great Companies Use Productivity Jennings, author of the popular It`s Not the Big That Eat the Small: It`s the Fast That Eat the Slow and founder of the media consultancy firm Jennings-McGlothin & Co., has undertaken to teach companies how to increase their productivity. He ......

• Double-Digit Growth: How Great Companies Achieve It-No Matter What The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated ......