Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Harper Paperbacks"

• The Lisa Book Pi carumba! You`ll be livin` la vida Mensa with ... The Lisa Book. Whether she`s extolling the virtues of vegetarianism and the global village, raising awareness about the world`s moral and social ills, or simply playing with her Malibu Stacy ......

• The Fall of Advertising and the Rise of PR World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in 'The Public Relations Era', dramatising the fall of advertising and subsequent rise of PR. Publicity first, advertising second: this is the provocative ......

• Making Comics: Storytelling Secrets of Comics, Manga and Graphic Novels Scott McCloud's Understanding Comics was published in 1993, just as "Comics Aren't Just for Kids Anymore!" articles were starting to appear and graphic novels were making their way into the mainstream, and it quickly gave the newly respectable ......

• Bart Simpson's Guide to Life: A Wee Handbook for the Perplexed Starved for the whole truth, man? Take a bite out of this bitsy but beefy package, brimming with flavorized morsels of wit, wisdom and worldly knowledge brought to you by the one and only Bartholomew J. Simpson - get the hard-knocks facts of ......

• Simpsons Comics Madness The master of mayhem, Matt Groening, will drive you berserk with this crazy collection of crackpot comics. Find out what bizarre secrets lie in the bowels of the Kwik–E–Mart, but beware the effects of the Squishie brain freeze. Witness the ......

• Fundraising for Nonprofits: How to Build a Community Partnership A guide that shows nonprofit organizations how to raise funds more effectively by working with their communities....

• The Atlas of Economic Indicators: A Visual Guide to Market Forces, and the Federal Reserve For professional and individual investors, executives or business students, a unique atlas of what makes the markets move....

• Clicking: 17 Trends That Drive Your Business - And Your Life

• Practical Intuition for Success We`ve all know them: people who seem to effortlessly run on the fast track. They don`t necessarily work harder or put in longer hours; what they do work is their intuition, that powerful sixth sense that tells them how to turn any situation to ......

• Post-Capitalist Society Business guru Peter Drucker provides an incisive analysis of the major world transformation taking place, from the Age of Capitalism to the Knowledge Society, and examines the radical affects it will have on society, politics, and business now ......