Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Butterworth-Heinemann"

• Entrepreneurs: Talent, Temperament, Technique "This is an absorbing and illuminating read. Through hundreds of real life examples and case histories from every imaginable type of entrepreneur we can understand the talent, temperament and technique involved. Entrepreneurs are irrepressible ......

• Initial Public Offerings (IPO): An International Perspective of IPOs After the cooling off of IPOs since the dot com bubble, Google has rekindled the fire for IPOs. This IPO reader contains new articles exclusive to this reader by leading academics from around the world dealing with quantitative and qualitative ......

• Lean TPM: A Blueprint for Change Merging the benefits of two well-known methodolgies, Lean Thinking and Total Productive Maintenance, Lean TPM shows how to secure increased manufacturing efficiency. Based on their experienc of working with organisations that have successfully ......

• CFROI Valuation What generates shareholder value? How can it be evaluated? How can it influence investment decisions and corporate strategy? Cash Flow Return On Investment answers all these questions by detailing the pioneering financial research carried out by ......

• Strategic Sports Event Management The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic edition provides ......

• The Dynamics of Managing Diversity For anyone looking to develop a career in HR or business management, understanding the contexts, policies and practices for developing a sustainable and high performing, diverse workforce is a must. "The Dynamics of Managing Diversity" was one ......

• Management of Sports Development Management of Sports Development is the first book to offer a holistic approach to a field which has been growing in importance for some years. Although many books exist on various aspects of development never before has there been a text which ......

• The Marketing Book This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has ......

• Management Teams: Why they Succeed or Fail Management Teams: Why they succeed or fail is an account of the experimental study of management teams at Henley Management College from which Belbin`s unique Team Role theory developed. Now in its third edition the original theory has been ......

• Encyclopedia of Security Management The Encyclopedia of Security Management is a valuable guide for all security professionals, and an essential resource for those who need a reference work to support their continuing education. In keeping with the excellent standard set by the ......

• Strategic Management: Global Cultural Perspectives for Profit and Non-Profit Organizations Strategic Management offers a unique approach to the strategic planning processes and goes beyond the traditional application for the for-profit sector, to address issues for the non-profit sector as well as global aspects of strategic planning. ......

• Systems Thinking, Second Edition: Managing Chaos and Complexity: A Platform for Designing Business Architecture The first edition of Systems Thinking was the first book to develop a working concept of systems theory and to deal operationally with systems methodology. The author has been working for the last 5 years to incorporate parallel development in ......

• Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on ......

• Business Guide to Malaysia `The Business Guide to Malaysia`, part of the Business Guide to Asia` series, will provide detailed information on setting up and running business ventures in Asia. The past seven years has been a period of very rapid economic growth for ......

• IPO and Equity Offerings An initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990s bull market, IPOs of growth companies captured the imagination and ......