Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Pfeiffer"

• Practical Intelligence: The Art and Science of Common Sense What could be more important than helping people, at every age and stage of life learn to use their minds more successfully? Karl Albrecht has given us a terrific resource for doing just that. His comprehensively four `software upgrades` and ......

• The Learning Alliance : Systems Thinking in Human Resource Development Through numerous examples, this guide illustrates how you and your managers can work together to combine and implement systems technology with just-in-time and just-enough-learning strategies. Step-by-step guidance and hands-on tools help you ......

• Organization Development at Work: Conversations on the Values, Applications, and Future of OD (J-B O-D (Organizational Development)) Organization Development at Work - a title in The Practicing OD Series - is a collection of conversations among leaders, practitioners, and educators in the organization development (OD) field. Throughout the book experienced professionals share ......

• 101 Ways to Make Training Active (+ CD-ROM) When it was first published in 1995, Mel Silberman`s 101 Ways to Make Training Active became an instant bestseller. Now this revised and updated second edition offers the same dynamic approach and several completely new case examples. The ......

• Developing Leadership Talent Based on the popular Developing Leadership Talent program offered by the acclaimed Center for Creative Leadership, this important resource offers a nuts-and-bolts framework for putting in place a leadership development system that will attract ......

• The Pfeiffer Book of Successful Leadership Development Tools This extraordinary resource includes the most successful leadership development tools selected from three decades of the Pfeiffer Annuals and Handbooks. Since 1972, trainers and consultants have found these volumes to contain a treasure chest of ......

• The 2008 Pfeiffer Annual: Training The Annual is divided into four sections: Experiential Learning Activities (ELAs); Editor`s Choice; Inventories, Questionnaires, and Surveys; and Articles and Discussion Resources. The 2008 Training Annual includes a wonderful array of tools to ......

• Pfeiffer's Classic Activities for Developing New Managers This new addition to the popular classics series provides a wealth of material to train and develop new and aspiring managers. Good managers are vital to the success of any organization. Effective management from new managers, frontline ......

• Michael Allen's E-Learning Library: Creating Successful E-Learning: A Rapid System For Getting It Right First Time, Every Time Praise for Michael Allen`s e-Learning Library. This is the first volume of six in Michael Allen`s e-Learning Library a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes ......

• Tricks for Trainers. Volume 1 Do you find it difficult to get and hold participants`attention in your training session? Do you get bored presenting the same material? This book is full of proven "magic" tricks that make you look great as a trainer. Many of these tricks are ......

• Pfeiffer's Classic Activities for Improving Interpersonal Communication "Pfeiffer`s Classic Activities for Interpersonal Communication" is a comprehensive resource filled with ready-made learning activities that you can immediately put to use in your ongoing effort to maintain and improve workplace communication. ......

• Pfeiffer's Classic Activities for Developing Leaders Good leaders are vital to the success of any organization. Effective leadership from the CEO, middle managers, frontline supervisors, and team leaders can make the difference between a well-motivated workforce prepared to meet any challenge and ......

• The Change Leader: Using a Gestalt Approach with Work Groups A how-to micro-approach to implementing change For the first time, here is a practical, basic guide to leading individuals and groups through change, from a Gestalt perspective. Step-by-step, this reference guide shows you how to lead change ......

• The Power of Team Building: Using Rope Techniques Help work teams achieve new levels of trust, camaraderie, and productivity! Improve teamwork through trust building! "The Power of Team Building: Using Rope Techniques" supports trainers, consultants, and business leaders in leading experiential ......