Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "AMACOM/American Management Association"

• Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants Simply knowing the right questions to ask can make the difference between finalising a sale or losing it. By tapping into their customers’ real needs, finding out what problems they need solved, and how a product or service can work for them, ......

• Your Successful Real Estate Career Your Successful Real Estate Career has long been the bible for couptless aspiring real estate professionals, providing all the tools needed for success in this tough-but rewarding and profitable-profession. Now in a brand new, fully updated ......

• Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton`s Antarctic Expedition Part adventure story, part leadership guide, this intriguing book examines Shackleton`s legendary Antarctic expedition through the lens of business - to reveal a set of powerful strategies for corporate leaders. In the chronicles of ......

• The Performance Appraisal Question and Answer Book Let`s face it: Managers hate conducting performance appraisal discussions. In "The Performance Appraisal Question and Answer Book", renowned performance appraisal expert Dick Grote answers more than 140 of the most common - and most difficult - ......

• Proactive Selling - Control The Process: Win The Sale Many sales experts focus on a cookie-cutter sales "strategy," encouraging reps to push the customer through a pre-planned sales process - an approach that can drive customers away. With ProActive Selling, reps have a wide variety of flexible and ......

• The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals The HR Answer Book addresses 200 questions that every employer needs to deal with, from recruiting and hiring to discipline and termination, compensation and benefits to training and employee relations. Accessible and concise, this on-the-job ......

• The Power of a Positive Attitude: Discovering the Key to Success Attitude affects every facet of our lives-from the way we handle stress to how we communicate at work. The way we view difficulties and setbacks can make the difference between success and failure. Roger Fritz has devoted his career to helping ......

• The Image of Success: Make a Great Impression and Land the Job You Want Fair or not, assumptions about our intelligence, abilities, sophistication, performance, and pedigree are routinely made based on the image we project. In The Image of Success, sought-after career and image coach Lizandra Vega offers job seekers ......

• Brand Aid. An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your This is a ready reference that leads the way for anyone setting out to build a winning brand! Written by an acknowledged expert with 20 years of experience building world-class brands, "Brand Aid" is a day-to-day quick-reference guide that ......

• Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers There is a new phenomenon hitting the world of the Internet marketplace. Suddenly, Power Sellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion sellers have ......

• Managing Online Forums If you`re running an online community, you know how satisfying, fun, and exciting it can be, especially if you`re in charge of a popular site where people come to discuss their favorite hobbies, movies, music, and news. But you also know that ......

• The Sourcing Solution The purchasing function is in the middle of unprecedented change. The transformation is being driven by globalization in consumer and supplier markets, as well as by rapid technological advances that facilitate procurement on any scale. "The ......

• Billy, Alfred, and General Motors: The Story of Two Unique Men, A Legendary Company, and a Remarkable Time in American History One industry has had more impact on life in America than any other before or since. Here is the story of two men and one company at the start of it all. You couldn't find two more different men. Billy Durant was the consummate salesman, a ......

• The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients While many firms enjoy patches of prosperity, only a select few can sustain their excellence, consistently growing their fees and profits year in and year out. This guide shows professionals how they can build life-long relationships with ......

• The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an "accidental ......