Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Barron's Educational Series"

• Barron`s: GMAT: 400 Flash Cards A great study aid when used along with Barron`s All New GMAT test prep manual 400 flash cards. Presents GMAT-level questions and review for the four sections of the exam: Quantitative, Integrated Reasoning, Verbal, and Analytical Writing. ......

• Dictionary of Insurance Terms A valuable quick-reference fact-finder for agents, brokers, actuaries, underwriters, and ordinary consumers, this handbook defines approximately 4500 key terms used in the insurance industry. Definitions apply to life, health, property, and ......

• 50 Robots to Draw and Paint: Create Fantastic Robot Characters for Comic Books, Computer Games, and Graphic Novels The ability to render eye-catching, convincing robots is a vital skill for artists who design computer games or illustrate graphic novels and comic books. This book presents 50 robot designs for artists to copy, and then embellish with their own ......

• Fashion Design Drawing Course Now available in a brand-new edition, this popular and widely praised instructional textbook has become a standard for classroom use in fashion design courses. Twenty-four step-by-step exercises tutor students in methods for finding inspiration, ......

• Finance Books in Barron's ?Business Review Series? are intended mainly for classroom use. They make excellent supplements to main texts when included in college-level business courses. In adult education and business brush-up programs they can serve ......

• 100+ Tactics for Office Politics Office politics have changed drastically in recent years, as the structure and focus of corporations have changed. Here are tips on the moves that every successful professional must make, as well as 25 career blowers to avoid. Here too is advice ......

• Keys To Buying Foreclosed and Bargain Homes Over the years, the titles in this popular series have helped ordinary consumers understand principles of prudent money management as a key to personal financial security. Written by experienced financial and investment specialists, Barron’s ......

• Marketing Professor Richard Sandhusen`s brand - new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half ......

• Management Many teachers of college-level business courses use titles in Barron’s Business Review Series as textbook supplements to illustrate practical examples of business situations. The books also make excellent main texts in adult education and ......

• Dictionary of Business Terms Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, ......

• Accounting Barron’s Business Review Books are typically used as college textbook supplements or as main texts in adult education and business brush-up courses. They also make excellent teach-yourself texts for readers who want to expand their business ......

• Let's Speak Business English: A Guidebook for the Non-Native Speaker of English Heres a great guide to American business language and practices for business people who speak English as a second language. It covers all major areas of business survival. Practical language for telephone protocol, sales, business meetings, ......

• Mortgage Payments: Barron's Financial Tables for Better Money Management Updated to reflect current rates, these quick reference tables show the size of monthly payments necessary to amortize loans on amounts up to $600,000 over periods ranging from one to 40 years across a broad span of interest rates. There is a ......

• Writing Effective Letters, Memos, and E-mail Titles in Barron?s Business Success series are quick reads for busy people. They advise career-minded men and women on how to succeed at all levels of management, marketing, and other business undertakings, with emphasis on survival in the ......