Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "For Dummies"

• Project Management for Dummies Get projects done on time, on budget, and with maximum efficiency - fully updated UK edition! In today`s time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ......

• Professional Blogging for Dummies Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, ......

• Corporate Blogging for Dummies Establish a successful corporate blog to reach your customers. Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks ......

• Business Valuation for Dummies "Business Valuation for Dummies" is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice ......

• Limited Liability Companies For Dummies What is a limited liability company? How is an LLC different from a corporation? Should you form an LLC for your business? Limited Liability Companies For Dummies, answers all of your questions about LLCs and demystifies the formation and ......

• Business Math For Dummies Now, it is easier than ever before to understand complex mathematical concepts and formulas and how they relate to real-world business situations. All you have to do it apply the handy information you will find in "Business Math For Dummies". ......

• Complete MBA For Dummies Want to get an MBA? "The Complete MBA For Dummies", 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to ......

• Microsoft Outlook 2000 for Windows for Dummies Deep space adventurers have control panels on their spaceships, explorers in the Wild West had their faithful guides, and detectives have their little black books. Why? Because every adventurer knows how important it is to have good information. ......

• Visio 2003 For Dummies Did you ever wish you could draw folks a picture of your business processes or the design of your database, but you just don’t have the graphics skills? Then Visio 2003 might be exactly what you’re looking for, and Visio 2003 For Dummies makes ......

• Stock Investing for Dummies The stock market has always been a centerpiece of the American financial scene. With a balanced portfolio that includes stocks you can make a relatively quick profit or save for retirement—if you know what you’re doing. Whether you’re a beginner ......

• Stock Options for Dummies If you’re like the majority of the estimated 12 million employees in the U.S. who have stock options as a key component to their compensation packages, you have a vague notion, at best, of how options work and what they can mean to your ......

• Business Contracts Kit for Dummies (With CD-ROM) If you think that hard work and good decision-making are the only keys to running a successful business, think again. Although these issues are critical in any business endeavor, in reality it is the paperwork that is key to creating and ......