Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• The New Leader`s 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results Your first 100 days in a new leadership role are critical to the success of your mission, your relationship with your new team, and your career. Turnover is high among new leaders who "didn`t work out" and the costs to them and their ......

• The International Dictionary of Event Management Event management has a language all its own, one that is expanding rapidly as the event marketplace keeps pace with today`s increasingly global economy. Because effective communication is the key to successfully researching, designing, planning, ......

• Reminiscences of a Stock Operator "Although Reminiscences...was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer`s frenzy on the foreign exchange markets." -Worth magazine "The most entertaining book written on ......

• Risk Management at the Top: A Guide to Risk and its Governance in Financial Institutions In the years since the financial crisis of 2007-2009, expectations and requirements for financial institutions have changed dramatically. Aside from technical issues, such as changes to capital requirements, there is an increased expectation of ......

• Collection Management Handbook: The Art of Getting Paid You don’t have to be gifted to be a great credit collector. All you need is a desire to learn from the best... and that’s the level of expertise this exhaustively researched volume puts right at your fingertips. The "Collection Management ......

• The Official Guide for GMAT Quantitative Review 2015 with Online Question Bank and Exclusive Video This is the only official study guide focusing on the quantitative portion of the GMAT exam. It delivers more than 300 retired GMAT(R) questions and answer explanations from the creators of the test to help focus your test preparation efforts. ......

• Do`s and Taboos of Public Speaking: How to Get Those Butterflies Flying in Formation Develop your powers of public persuasion with the ultimate guide to great speeches and business presentations. Do you get tongue-tied at the mere thought of speaking in public? Would you rather swim with sharks or undergo a tax audit than face ......

• Adventure Capitalist: The Ultimate Roadtrip This is a gripping tale of adventure, danger and humor, peppered with investment tips from a Wall Street legend. The best-selling author of "Investment Biker" takes a fascinating journey through the world`s economic situation in a convertible ......

• The Ultimate Road Trip: Adventure Capitalist The bestselling author of Investment Biker is back from the ultimate road trip: a three–year drive around the world that would ultimately set the Guinness record for the longest continuous car journey. In Adventure Capitalist, legendary investor ......

• The Official Guide for GMAT Review 2015 This is the only official study guide from the creators of the test and delivers more than 900 retired GMAT questions and answer explanations and a 100 - question diagnostic exam to help focus your test preparation efforts. NEW to The Official ......

• Hedgehogging Rare is the opportunity to chat with a legendary financial figure and hear the unvarnished truth about what really goes on behind the scenes. Hedgehogging represents just such an opportunity, allowing you to step inside the world of Wall Street ......

• Designing Brand Identity A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and ......

• No One Would Listen "No One Would Listen" is the thrilling story of how the Harry Markopolos, a little-known number cruncher from a Boston equity derivatives firm, and his investigative team uncovered Bernie Madoff`s scam years before it made headlines, and how ......

• Math for Real Life for Dummies The easy way to brush up on the math skills you need in real life. Not everyone retains the math they learned in school. Like any skill, your ability to speak "math" can deteriorate if left unused. From adding and subtracting money in a bank ......

• The New One-Page Project Manager: Communicate and Manage Any Project with a Single Sheet of Paper THE NEW ONE-PAGE PROJECT MANAGER demonstrates how to efficiently and effectively communicate essential elements of a project`s status. The hands of a pocket watch reveal the time of day without following every spring, cog, and movement behind ......