Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "McGraw-Hill Irwin"

• Security Analysis: Sixth Edition, Foreword by Warren Buffett First published in 1934, Security Analysis is one of the most influential financial books ever written. Selling more than one million copies through five editions, it has provided generations of investors with the timeless value investing ......

• International Business Market-defining since it was first introduced, "International Business" by Charles W.L.Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and ......

• Auditing After Sarbanes-Oxley This casebook is intended as a supplement to any primary auditing text, as it helps extend and focus classroom discussions on the impact of Sarbanes-Oxley. It grabs student interest by providing engaging, real- world examples of the auditing ......

• Fundamental Methods of Mathematical Economics The best-selling, best known text in Mathematical Economics course, Chiang teaches the basic mathematical methods indispensable for understanding current economic literature. the book`s patient explanations are written in an informal, ......

• Global Business Today Charles Hill`s Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow ......

• The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition How can some companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve the same market, and even use the same suppliers, these extraordinary, high-velocity ......

• Careers for Fashion Plates & Other Trendsetters Launch your new career in style! Are you always the first to notice fashion trends? Will you spend hours shopping for that perfect accessory? Do you have a keen attention to detail? If you answered yes to any of these questions, your career ......

• The Economy Today Explicit Policy Orientation. Schiller tightens the link between theory and policy by repeatedly referring to the policy sequence of goal-setting, strategy development, and tactical choices - all rooted in economic theory, increasing ......

• Advanced Accounting "Advanced Accounting", by Joe B.Hoyle, Thomas F.Schaefer, Timothy S.Doupnik is a solid revision to a successful and comprehensive text known for its ample integration of real world examples, student orientation, and popular writing style. ......

• Fundraising: Hands-On Tactics for Nonprofit Groups In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in operation. This updated edition of "Fundraising: Hands-On Tactics for Nonprofit Groups" shows how your ......

• Fundamental Methods of Mathematical Economics It has been 20 years since the last edition of this classic text. Kevin Wainwright, a long time user of the text (British Columbia University and Simon Fraser University), has executed the perfect revision—-he has updated examples, applications ......

• Perspectives in Business Ethics Laura Hartman`s: Perspectives in Business Ethics offers a foundation in ethical thought, followed by a variety of perspectives on difficult ethical dilemmas in both the personal and professional context. This anthology encourages the reader to ......

• Economics Samuelson’s text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, ......

• MP Financial and Managerial Accounting: The Basis for Business Decisions w/ My Mentor, Net Tutor, and OLC w/ PW Financial and Managerial Accounting has been updated to incorporate detailed information on recent legislation affecting the accounting profession, including the Sarbanes-Oxley Act. The accompanying CD and PowerWeb applications give you greater ......

• Introduction to QuickBooks Pro 2004 Introduction to QuickBooks Pro 2004 includes: - Updated for QuickBooks 2004 Basic, Pro and Premier editions. - More "Accounting Behind the Scenes" sections that explain how QuickBooks posts transactions to the General Ledger. - New coverage ......