Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Oxford University Press"

• How the Economy Works: Confidence, Crashes and Self-Fulfilling Prophecies "Of all the economic bubbles that have been pricked," the editors of The Economist recently observed, "few have burst more spectacularly than the reputation of economics itself." Indeed, the financial crisis that crested in 2008 destroyed the ......

• Euro Crisis and Its Aftermath The euro`s life, while only slightly more than a decade long, has been riddled by a series of challenges and crises. The eruption of the Greek crisis in 2010 took European policymakers by surprise and forced them to design responses to a quickly ......

• Business Focus: Elementary: Workbook (+ СD) A two-level foundation course in business English. 100 hours of teaching material, supported by a further 100 hours of self-study materials on CD-ROM, on audio CD, in the Student`s Book and Workbook, and on the Business Focus website....

• Business Focus: Elementary Student`s Book (+ CD-ROM) A two-level foundation course in business English. 100 hours of teaching material, supported by a further 100 hours of self-study materials on CD-ROM, on audio CD, in the Student`s Book and Workbook, and on the Business Focus website....

• Business Focus: Pre-Intermediate: Workbook (+ CD-ROM) A two-level foundation course in business English. 100 hours of teaching material, supported by a further 100 hours of self-study materials on CD-ROM, on audio CD, in the Student`s Book and Workbook, and on the Business Focus website....

• Business Grammar and Practice Provides explanations of the key grammar areas, illustrated by contextualized examples. This work includes practice activities based on language contexts relevant to the professional adult learner. It also contains material that encourages ......

• Business Focus: Pre-intermediate: Student`s Book (+ CD-ROM ) A two-level foundation course in business English. 100 hours of teaching material, supported by a further 100 hours of self-study materials on CD-ROM, on audio CD, in the Student`s Book and Workbook, and on the Business Focus website....

• BUSINESS RESULT INT SKIILS FOR BUSINESS STUD PACK (SB+WB) Курс делового английского Business Result помогает учащимся развивать необходимые навыки делового общения быстро и эффективно. Это возможно благодаря программе, направленной на коммуникацию, мультимедийной поддержке, а также благодаря советам ......

• International Express: Elementary: Teacher`s Resource Book (+ DVD) This completely revised International Express meets all the practical language needs of adult professional learners. The series retains the popular student-centred approach and contemporary international topics with 100% new content. The ......

• The Powers to Lead What qualities make a leader succeed in business or politics? In an era when the information revolution has dramatically changed the playing field, when old organizational hierarchies have given way to fluid networks of contacts, and when ......

• International Express: Pre-Intermediate: Teacher`s Resource Book (+ DVD-ROM) General English in a professional context. This completely revised International Express meets all the practical language needs of adult professional learners. The series retains the popular student-centred approach and contemporary ......

• International Express: Upper Intermediate: Student`s Book with Pocket Book (+ DVD-ROM) International Express has a proven formula that combines general English with business situations. It gives students the social and functional English they need to work, travel, and socialize. It is for adult professional learners. Mature ......

• International Express: Intermediate: Student`s Book with Pocket Book (+ DVD-ROM) This practical course bridges the gap between general English and the professional world of working adults. The syllabus is based on the needs of people in work who use English as an international means of communication. International Express ......

• International Express: Pre-Intermediate: Student`s Book with Pocket Book (+ DVD-ROM) International Express combines general English with business situations, giving students the social and functional English they need to work, travel, and socialize. International Express is a course for adult professional learners who need ......

• International Express: Elementary: Student`s Book with Pocket Book (+ DVD-ROM) International Express combines general English with business situations, giving students the social and functional English they need to work, travel, and socialize. International Express is a course for adult professional learners who need ......