Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Routledge"

• Becoming a Trustworthy Leader: Psychology and Practice (LEADERSHIP: Research and Practice) It`s time to discover a new way for individuals to lead organizations and societies. Trust in a variety of institutions, including governmental and business, is at an all-time low. In order to strengthen society from its foundations, we need to ......

• Flexible Working in Food Retailing: A Comparison Between France, Germany, Great Britain and Japan (Routledge Studies in Retailing) This book makes use of a four country research programme, covering France, Germany, Great Britain and Japan. Investigations and interviews at store, company and individual levels paint a picture of working times in the sector and in each of the ......

• Designing for Newspapers and Magazines Designing For Newspapers and Magazines examines how newspapers and magazines are produced. It offers guidance on how to produce attractive publications and how to tailor them to their target audience by advising them on the use of color, text ......

• Unemployment in China: Economy, Human Resources and Labour Markets Unemployment in China offers a new and invaluable insight into the Chinese economy, keenly analyzing the new directions the world`s next superpower is now taking. Successfully bringing together a wide range of research and evidence from leading ......

• Migration Theory: Talking Across Disciplines During the last decade the issue of migration has increased in global prominence and has caused controversy among the host countries around the world. Continuing their interdisciplinary approach, editors Catherine Brettell and James Hollifield ......

• Undoing Gender Undoing Gender constitutes Judith Butler`s recent reflections on gender and sexuality, focusing on new kinship, psychoanalysis and the incest taboo, transgender, intersex, diagnostic categories, social violence, and the tasks of social ......

• Intellectual Property and Innovation Management in Small Firms Intellectual Property (IP) and innovation are key management issues for today`s enterprise. This timely book combines research on SMEs, IP and innovation. Drawing on original material from the ESRС`s Programme on Intellectual Property, and ......

• Sports Journalism: A Multimedia Primer "Sports Journalism: A Multimedia Primer" is a comprehensive guide to the purpose, principles and practice of this unique profession and is designed to be enjoyed by students of both mainstream and sports specialist journalism. Providing a clear ......

• The Economics of the Multilingual Workplace (Routledge Studies in Sociolinguistics) This book proposes a path-breaking study of the economics of multilingualism at work, proposing a systematic approach to the identification and measurement of the ways in which language skills and economic performance are related. Using the ......

• William Stanley Jevons: Critical Assessments (комплект из 3 книг) This work is the eighth in the series of Critical Assessments of leading economists. It presents a selection of the critical literature commenting on the life and works of William Stanley Jevons. Формат: 16 см x 24 см....

• Power, the State, and Sovereignty: Essays on International Relations Stephen Krasner has been one of the most influential theorists within international relations and international political economy over the past few decades. Power, the State, and Sovereignty is a collection of his key scholarly works. The book ......

• Intangible Heritage This volume examines the implications and consequences of the idea of "intangible heritage" to current international academic and policy debates about the meaning and nature of cultural heritage and the management processes developed to protect ......

• Essential Contract Law Part of the very successful Australian Essentials series, this book, authored by two experienced lecturers with extensive knowledge of the field, is a clear and concise revision guide to key areas of contract law. Providing readers with ......

• Media Today: An Introduction to Mass Communication "Media Today" puts mass communication students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes ......

• Monopoly and Restrictive Practices The control of monopoly and restrictive practices is an important part of economic policy. This text discusses the general problem of monopoly in modern industry and examines the evolution of British policy towards monopoly and restrictive ......