Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Rockport Publishers"

• The Best of News Design THE BEST OF NEWS DESIGN 33rd Edition, the latest edition in Rockport`s highly respected series, presents the winning entries from the Society for News Design`s 2012 competition. Bold, full-color layouts feature the best-of-the-best in news, ......

• Color Harmony Logos Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define ......

• Print and Production Finishes for Promotional Items Practical explanations of the key production methods. Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With ......

• Fashion Illustration Techniques: A Super Reference Book for Beginners Learn the basics of fashion illustration and all the necessary tools and techniques from the field with Fashion Illustration Techniques! Filled with step-by-step drawings and covering all the fundamentals such as drawing head and body ......

• Best Practises for Graphic Designers: Grids and Page Layouts This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in ......

• Writing and Research for Graphic Designers: A Designer`s Manual to Strategic Communication and Presentation For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs ......

• The Best of Brochure Design 12 Here is graphic design that inspires us, thrills us, and shames us to work harder and better. This book will ignite or reignite your love of print, printing, and the printed. There is no end to the platitudes about the disappearance or ......

• Design Elements, Using Images to Create Graphic Impact: A Graphic Style Manual for Effective Image Solutions in Graphic Design Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, ......

• The Best of Cover Design: Books, Magazines, Catalogs, and More Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn`t an easy task. It`s a ......

• Clio Awards Annual 2000 Clio is proud to present the winners of its 2000 worldwide competition. Clio is the largest and most celebrated festival of its kind. For 41 years, we have sought to attract the best work from agencies and production houses all over the world. ......

• LogoLounge 6: 2,000 International Identities by Leading Designers Logos define, distinguish, and disseminate a company’s core message. It is no wonder that creating successful marks takes a well conceived strategy and a skilled hand. This book, the sixth in the series, once again celebrates the brilliant work ......

• Essential Fashion Illustration This book`s aim is to submerge the reader in the world of illustration. The first section ranges from how to start to draw a human figure to the techniques to stylize and synthesize it. This section provides a large amount of figures in ......

• Creative Newsletters & Annual Reports: Designing Information This is the expert`s guide to designing newsletters, in-house publications, and annual reports. Included are the best current work, interviews with designers, and an insider`s look at the process. Creative Newsletters and Annual Reports ......

• Color, Space, and Style The content of this book is for general information purposes only and has been obtained from many sources, including professional organizations, manufacturers` literature, and national codes and guidelines. The authors and publisher have made ......

• Making and Breaking the Grid For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest ......