Книги о рекламе, маркетинге, PR и дизайну

• Статистика финансов Приведены основные теоретико-методологические положения по системе показателей статистики государственных (региональных, местных) финансов, статистики денежного обращения, статистики кредитных отношений, статистики институциональных единиц, ......

• Физические факторы производственной и природной среды. Гигиеническая оценка и контроль В учебном пособии с современных позиций изложены биологическое действие и гигиеническое нормирование наиболее распространенных природных и техногенных физических факторов производственной и окружающей среды. Рассмотрены требования к контролю и ......

• Правила промышленной безопасности для взрывопожароопасных производственных объектов хранения, переработки и использования растительного сырья. ПБ 14-586-03 - Общие положения. - Требования к организации и должностным лицам. - Аттестация работников организаций по промышленной безопасности. - Требования к проектированию и строительству опасных производственных объектов. - Общие требования ......

• Управленческий учет для нефинансовых менеджеров Эта доступная и удобная для обучения книга по управленческому учету является идеальной основой для студентов, которые не специализируются в сфере учета. Благодаря уникальной методике "открытого обучения", требующей выполнения различных заданий, ......

• Public Relations Writing: Principles in Practice Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the ......

• Public Relations in Practice (Public Relations in Practice Series) The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key ......

• In Action: Creating Mentoring and Coaching Programs This book includes 12 cases that illustrate mentoring and coaching programs in a variety of organizational and educational applications around the world. You will find this book helpful in planning new programs in your organization or in ......

• Crowning the Customer What can the owner of an Irish supermarket chain teach anyone about customer service? Is the opening sentence in Feargals best-seller. Obviously he can teach them a lot. More than 25,000 copies sold! First to owners and managers then reordered ......

• Quality Management Systems: A Practical Guide Do you remember the first time you drove a car? To prepare for this you probably read the drivers manual, watched movies, practiced in your driveway, and endlessly discussed the impending event with your friends. The result - you knew a lot ......

• The Learning Alliance : Systems Thinking in Human Resource Development Through numerous examples, this guide illustrates how you and your managers can work together to combine and implement systems technology with just-in-time and just-enough-learning strategies. Step-by-step guidance and hands-on tools help you ......

• Force for Change: How Leadership Differs from Management The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don`t tell us much about what leadership actually is, or, for that matter, what management is ......

• Mergers and Acquisitions Handbook for Small and Midsize Companies Unlike the M&A fever that gripped so many large, publicly held corporations in the 1980s, the mergers and acquisitions activity of the 1990s is primarily centered around small and midsize businesses. But the sale and purchase of these companies ......

• Capitalism and Freedom : Fortieth Anniversary Edition Selected by the Times Literary Supplement as one of the "hundred most influential books since the war" How can we benefit from the promise of government while avoiding the threat it poses to individual freedom? In this classic book, Milton ......

• Organization Development at Work: Conversations on the Values, Applications, and Future of OD (J-B O-D (Organizational Development)) Organization Development at Work - a title in The Practicing OD Series - is a collection of conversations among leaders, practitioners, and educators in the organization development (OD) field. Throughout the book experienced professionals share ......

• Organization Development Classics From the very first issue to the present, the OD Practitioner has been the premier publication of the organization development profession. Its articles defined organization development and envisioned its future. These articles are now considered ......