Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• A Project Manager's Book of Forms: A Companion to the PMBOK Guide (+ CD-ROM) This source book of forms and procedures for using them follows exactly the content of the Project Management Body of Knowledge Guide, 4E. It provides a road-map approach so readers know exactly where they are and what forms precede and follow ......

• The Little Book of Value Investing Do you care about your money? Then spend a little time with Christopher Browne to understand what investing is all about so you can do a better job of investing. There are many ways to make money in today`s market, but the one strategy that has ......

• The No Complaining Rule: Positive Ways to Deal with Negativity at Work Negativity in the workplace costs businesses billions of dollars and impacts the morale, productivity and health of individuals and teams. In "The No Complaining Rule: Positive Ways to Deal with Negativity at Work", acclaimed motivational ......

• Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go? The answer to all these ......

• Managing Creative People: Lessons in Leadership for the Ideas Economy The extraordinary growth of creative businesses, such as film, video games, music, broadcasting, publishing and advertising, has shifted the traditional focus of management from the organization of skills and resources to the mysterious art of ......

• The Goldwatcher: Demystifying Gold Investing Why did the price of gold hit record highs in 2008? Take a look at the headlines - government bailouts of failed banks, mortgage and credit crises, rising inflation, slowing growth and global insecurity. In order to protect themselves from ......

• Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership "Inside the Customer Universe" provides a systematic approach to out-compete competitors by decoding the drivers of customer needs. This insight is the foundation for developing and implementing successful customer growth strategies. The book ......

• Turning Losing Forex Trades into Winners: Proven Techniques to Reverse Your Losses Almost all trading books focus on "winning" trades. But winning trades can be hard to come by, especially when you're just starting out. "Turning Losing FOREX Trades into Winners" takes a look at this discipline from a different angle, examining ......

• Wiley GAAP: Interpretation and Application of Generally Accepted Accounting Principles The most comprehensive coverage of all the pronouncements in a single volume. "Wiley GAAP 2006" is a thorough study and analysis of all Generally Accepted Accounting Principles (GAAP) set forth in the pronouncements of the Financial Accounting ......

• Experiencing Recruitment and Selection Recruitment and selection is a stressful and traumatic time for both applicant and organisation, where futures are decided and destinies set. How does it feel to be involved in this process? "Experiencing Recruitment and Selection" offers ......

• Getting the Right Systems at the Right Price: Strategies for Successful Management Some decisions are too technical, too complex, or just too big to make without expert advice. Corporate giants rely on input from highly paid consultants from Big 6 accounting firms to help select the right client/server systems. Now smaller ......

• Wealth, War & Wisdom At least once in every century there has been an episode of massive wealth destruction when the Four Horsemen of the Apocalypse - Pestilence, War, Famine, and Death - have ridden. The apocalypse will come again, but probably in a very different ......

• SAS 9 Study Guide: Preparing for the Base Programming Certification Exam for SAS 9 SAS 9 Study Guide is designed to help users of SAS 9 become familiar with the fine points of the software as well as develop solid study strategies that will shorten preparation time and ensure successful exam results. The following five study ......

• Scenarios: The Art of Strategic Conversation Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der ......

• Handbook of Alternative Assets Since the first edition of the Handbook of Alternative Assets was published, significant events?from the popping of the technology bubble and massive accounting scandals to recessions and bear markets?have shifted the financial landscape. These ......