Книги о рекламе, маркетинге, PR и дизайну

• Grande Expectations: A Year in the Life of Starbucks` Stock Karen Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? In Grande Expectations, she shows how money is ......

• Coaching Successfully Learn all you need to know about helping others to achieve their full potential. From defining performance targets to supporting staff as they progress, "Coaching Successfully" shows you how to motivate others to develop themselves promoting ......

• Banking English Through a variety of activities and exercises, this English language book teaches students over 750 financial terms and expressions which are used in the world of finance and international banking. The book itself is divided up into nine units ......

• Cambridge BEC Higher 3: Student`s Book with Answers Four complete Practice Tests from UCLES plus answer key, audio transcripts and introduction to the exam. Providing the most authentic exam preparation available, these past papers allow candidates to familiarise themselves with the content and ......

• Fixed Income Analysis In the Second Edition of Fixed Income Analysis, financial expert Frank Fabozzi and a team of knowledgeable contributors provide complete coverage of the most important issues in fixed income analysis. Now, in Fixed Income Analysis Workbook, ......

• 50 Ways to Improve Your Presentation Skills in English 50 ways to improve your Presentation Skills in English ...without too much effort provides a range of quick and easy ways to improve your presentation skills. 50 ways includes modules on planning, making a good start, using multimedia visuals ......

• Corporate Cash Management: Strategy and Practice Management of cash resources is crucial to smooth operation of all companies. This book offers a practical guide to intricacies of cash management, using everyday situations to illustrate how different exposures arise in the course of normal ......

• Stumbling on Happiness • Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? • Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? • Why do dining companions ......

• Sports Sponsorship and Marketing Communications: A European Perspective

• Brandchild: Remarkable Insights into the Minds of Today`s Global Kids & Their Relationships with Brands

• Handbook of Agricultural Economics : Marketing, Distribution, and Consumers This first volume of the "Handbook of Agricultural Economics" presents work on topics central to the economics of agriculture: the quantitative representation of technology; market expectations; household production behaviour; consumer behaviour ......

• New Product Development: Managing and Forecasting for Strategic Success Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and ......

• Подготовка элементов презентации Книга является дополнением к книге "Презентация на компакт-диске", подготовленной на основе опыта преподавания дисциплины "Компьютерные технологии в науке и образовании" в Российском университете дружбы народов. В ней рассмотрены многочисленные ......

• Пресс-конференция. Игра по собственному сценарию Профессионалы в области PR знают, как с блеском провести пресс-конференцию, которая принесет максимум выгод всем участникам мероприятия. При этом у каждого есть свои формулы успеха. Данная книга содержит в себе обобщенный практический опыт ......

• Новый цифровой мир. Как технологии меняют жизнь людей, модели бизнеса и понятие государств О чем эта книга "Будущее уже наступило, просто оно неравномерно распределено", - писал фантаст Уильям Гибсон. Эту истину могут подтвердить авторы книги "Новый цифровой мир", подробно описавшие завораживающую масштабную картину тектонических ......