Книги о рекламе, маркетинге, PR и дизайну

• 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms In 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Troy Waugh covers the same successful selling process taught at The Rainmaker Academy, the leadership and business development program he founded. ......

• Multichannel Marketing: Metrics and Methods for On and Offline Success No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization`s bottom line. This must-have ......

• Marketing Communications: A Brand Narrative Approach "Marketing Communications: A Brand Narrative Approach" is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an ......

• Twitter Marketing for Dummies Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing ......

• Marketing 3.0: From Products to Customers to the Human Spirit The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for ......

• Foundations of Marketing "Foundations of Marketing" provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 1OPs ......

• Nice Girls Don`t Get Rich: 75 Avoidable Mistakes Women Make with Money Borrowing on your credit cards? Saving instead of investing? Caring for others financially and ignoring your own needs? The things you learned as a girl may be preventing you from becoming financially independent and following your own dreams. ......

• Marketing Myopia What business is your company really in? That`s a question all executives should all ask before demand for their firm`s products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because ......

• Wrestling with Starbucks: Conscience, Capital, Cappuccino You can find a Starbucks coffeehouse almost anywhere, from Paris, France to Paducah, Kentucky, from the crowded streets of Thailand to shopping malls in Qatar. With nearly 200 of them in New York City alone, this coffee retail giant with humble ......

• Dictionary of Insurance Terms A valuable quick-reference fact-finder for agents, brokers, actuaries, underwriters, and ordinary consumers, this handbook defines approximately 4500 key terms used in the insurance industry. Definitions apply to life, health, property, and ......

• The Medieval Coroner The office of coroner was established in England in 1194; it has had an unbroken history, and has been exported to many countries, including the United States. At the zenith of his power, in the thirteenth and early fourteenth centuries, the ......

• International Economic Sanctions: Improving the Haphazard U.S. Legal Regime This is a comprehensive analysis of the myriad US laws for imposing economic sanctions for foreign policy reasons. Against a broad range of target countries, the United States has resorted increasingly to a variety of economic pressures as a ......

• The Bottom Billion: Why the Poorest Countries are Failing and What Can Be Done About It In the universally acclaimed and award-winning The Bottom Billion, Paul Collier reveals that fifty failed states--home to the poorest one billion people on Earth--pose the central challenge of the developing world in the twenty-first century. ......

• Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart An international sensation-and still the talk of the relevant blogosphere-this Wall Street Journal and New York Times business bestseller examines the "power" in numbers. Today more than ever, number crunching affects your life in ways you might ......

• Who: The A Method for Hiring In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls "the single biggest problem in business today": unsuccessful hiring. The average hiring ......