Книги о рекламе, маркетинге, PR и дизайну

• What to Say When… You`re Dying on the Platform: A Complete Resource for Speakers, Trainers, and Executives A heckler is in the audience; the overhead projector breaks; the allotted speech time runs out - these are just some of the panic-producing crises, interruptions, or distractions easily dealt with in this first-aid guide for business speakers. ......

• Price Dynamics in Equilibrium Models - The Search for Equilibrium and the Emergence of Endogenous Fluctuations A long-standing unsolved problem in economic theory is how economic equilibria are attained. Price Dynamics in Equilibrium Models: The Search for Equilibrium and the Emergence of Endogenous Fluctuations considers a number of adjustment processes ......

• Teachings from the Worldly Philosophy Selections from great writings on economics, annotated and introduced by a distinguished economist and teacher. Author of The Worldly Philosophers, a 3-million-copy seller, Robert Heilbroner offers here a compendium of readings from the "worldly ......

• Global City-Regions: Trends, Theory, Policy There are now more than three hundred city-regions around the world with populations of more than one million. As globalization intensifies, these city-regions come to pose many new questions and problems. This book presents a highly original ......

• Economics Explained: Everything You Need to Know About How the Economy Works and Where It`s Going In its fourth edition, Economics Explained continues its announced purpose - to explain that mysterious thing called economics. But there is a new urgency to the book. It is announced in the first sentence of the introduction: "Just in case the ......

• Exit Voice and Loyalty: Responses to Decline in Firms, Organizations, and States An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in ......

• Diagnosis for Organizational Change: Methods and Models Organizational diagnosis produces the roadmaps that guide and direct organizational change interventions. To generate better understanding and appreciation of the diagnostic process, this unique volume: - Illustrates methods and models used by ......

• Intangibles: Management, Measurement, and Reporting This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev - establishes an economic framework to analyze ......

• Financier: The Biography of Andre Meyer: A Story of Money, Power, and the Reshaping of American Business Fortune magazine deemed him "the most important investment banker in the Western world". A ferociously energetic, charming, and ruthless businessman, he had, by the age of forty, helped save the foundering auto giant Citroen, established ......

• Investing in Collateralized Debt Obligations The fastest growing sector of the asset-backed securities market is the collateralized debt obligation (CDO) market. CDOs are securities backed by a pool of diversified assets and are referred to as collateralized bond obligations (CBOs) when ......

• Экономическая теория В учебнике изложен расширенный курс дисциплины "Экономика" в соответствии с федеральным стандартом и примерной программой, утвержденной Министерством образования Российской Федерации. В книге приведено значительное количество графиков, ......

• Ленд-лиз: сделка века Книга приоткрывает завесу таинственности ленд-лиза. В ней объективно изложена история экономических отношений между Соединенными Штатами Америки, Великобританией и Советским Союзом во время Второй мировой войны. На основе анализа архивных ......

• Глобальные трансформации. Политика, экономика и культура Книга представляет собой самое систематическое из существующих на сегодняшний день исследование процессов глобализации. Авторы рассматривают, как нынешняя фаза глобализации трансформирует современные общества в сферах политики, экономики, ......

• Газораспределительные системы. СНиП 42-01-2002 Настоящие строительные нормы и правила содержат технические требования, обязательные при проектировании и строительстве новых и реконструируемых газораспределительных систем, предназначенных для обеспечения природным и сжиженным углеводородными ......

• 3 ключа к созданию новой структуры управления Написанная в форме вопросов и ответов, данная книга дает 3 ключа к совершенствованию эмпауэрмента: делиться информацией со всеми служащими, создавать автономию посредством установления конкретных рамок и заменять прежнюю иерархическую структуру ......