Книги о рекламе, маркетинге, PR и дизайну

• The Simple Rules of Risk : Revisiting the Art of Financial Risk Management In an age where companies and financial institutions are keenly focusing on managing the financial risk of their operations, the implementation of quantitative methods and models has been of tremendous help, allowing firms to analyze and manage ......

• The New Investment Theory of Real Options and Its Implication for Telecommunications Economics The issue of costing and pricing in the telecommunications industry has been hotly debated for the last twenty years. Indeed, we are still wrestling today over the cost of the local exchange for access by interexchange and competitive local ......

• Economics and the Philosophy of Science Economists and other social scientists in this century have often supported economic arguments by referring to positions taken by philosophers of science. This important new book looks at the reliability of this practice and - in the process - ......

• Social Partnership in the European Union This study examines the extent to which the development and operation of social partnership at EU level can be explained in terms of the logic of self-interest, as opposed to factors such as the influence of ideas or of cultural or ideological ......

• The Technology M&A Guidebook The comprehensive, practical guide to buying, selling, and merging technology companies. The Technology M&A Guidebook provides executives and entrepreneurs interested in acquiring or selling a technology company with everything they need to know ......

• Getting a Job: A Study in Contacts and Careers This classic study of how 282 men in the United States found their jobs not only proves "it`s not what you know but who you know," but also demonstrates how social activity influences labor markets. Examining the link between job contacts and ......

• How I Raised Myself from Failure to Success in Selling A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas -- or anything else -- this book is for you. When Frank ......

• Kaizen Teian 1: Developing Systems for Continuous Improvement Through Employee Suggestions This first volume explains many aspects of running a proposal program on a day-to-day basis and provides cartoon examples of successful kaizen teian programs in four major Japanese organizations. This concise reference outlines the policies that ......

• Intellectual Property and Innovation Management in Small Firms Intellectual Property (IP) and innovation are key management issues for today`s enterprise. This timely book combines research on SMEs, IP and innovation. Drawing on original material from the ESRС`s Programme on Intellectual Property, and ......

• How to Delegate (Essential Managers Series) Learn all you need to know about delegation, from deciding which tasks to delegate and selecting an appropriate candidate to ensuring the brief is clear and the task is completed. How to Delegate shows you how to free your time and motivate your ......

• The Leader`s Companion: Insights on Leadership Through the Ages This book serves as a guided introduction to the rich a diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of ......

• The Leadership Engine: Building Leaders at Every Level This rapid-read handbook articulates the key concepts of the best-selling hardcover, The Leadership Engine: Building Leaders at Every Level, by Noel Tichy and Eli Cohen. Voted "one of the best business books of the year in 1997" by both ......

• The E-Myth Manager: Why Management Doesn`t Work and What to Do About It More than ten years after his first bestselling book, "The E-Myth", changed the lives of hundreds of thousands of small business owners, Michael Gerber - entrepreneur, author, and speaker extraordinaire - fires the next salvo in his highly ......

• Be Hunted! 12 Secrets to Getting on the Headhunter`s Radar Screen Everything You Need to Know to Make the Executive Recruitment Process Pay Off Executive recruiters have become increasingly important and influential in today?s corporate hiring practices. Establishing and maintaining a strong relationship with ......

• The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals The HR Answer Book addresses 200 questions that every employer needs to deal with, from recruiting and hiring to discipline and termination, compensation and benefits to training and employee relations. Accessible and concise, this on-the-job ......