Книги о рекламе, маркетинге, PR и дизайну

• Undoing Gender Undoing Gender constitutes Judith Butler`s recent reflections on gender and sexuality, focusing on new kinship, psychoanalysis and the incest taboo, transgender, intersex, diagnostic categories, social violence, and the tasks of social ......

• The World Food Economy The questions of population growth and food supply have long been of central concern to economists. The World Food Economy seeks to examine the lessons of the past for wealthy nations, where agricultural output has steadily risen for decades, as ......

• Strategic Organizational Change "Strategic Organizational Change", 2 Edition is written by a leading organizational change consultant. Until the first edition was released in January 2003, little practical guidance was available for planning and implementing organizational ......

• The Effective Executive in Action: A Journal for Getting the Right Things Done "The Effective Executive in Action: A Journal for Getting the Right Things Done" is a journal based on Peter F.Drucker`s classic and preeminent work on management and effectiveness - The Effective Executive. Here Drucker and Maciariello provide ......

• Shift: Inside Nissan`s Historic Revival In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive-and ......

• Everyday Letters for Busy People: Hundreds of Samples You Can Adapt at a Moment`s Notice Here are hundreds of tips, techniques, and samples that will help you create the perfect letter (or e-mail!) no matter what the occasion or circumstance, or how little time you have. In no time, you`ll be writing the kind of letters that get ......

• Six Sigma for Managers: 24 Lessons to Understand and Apply Six Sigma Principles in Any Organization "Six Sigma for Managers" introduces you to the fundamental concepts of Six Sigma and provides 24 basic points for spearheading a Six Sigma program in your workplace. Carefully walking you through every phase of a successful Six Sigma initiative, ......

• 18th Century English Furniture--Norman Adams The 18th century was a period when British design and craftsmanship reqached its pinnacle yet there are curiously few books on the subject. This work illustrates and discusses over five hundred of the finest (and sometimes most unusual) pieces ......

• Positive Organizational Behavior Positive Organizational Behavior is emerging as a truly contemporary movement within the classic discipline of organizational behavior. The best work of leading scholars is gathered together in one edited collection. Chapters present the states, ......

• Roasting in Hell`s Kitchen: Temper Tantrums, F Words, and the Pursuit of Perfection Everyone thinks they know the real Gordon Ramsay: rude, loud, pathologically driven, stubborn as hell. Now, for the first time, the world`s most famous - and infamous - chef tells the inside story of his life: his difficult childhood, his ......

• Practical Intelligence: The Art and Science of Common Sense What could be more important than helping people, at every age and stage of life learn to use their minds more successfully? Karl Albrecht has given us a terrific resource for doing just that. His comprehensively four `software upgrades` and ......

• Financial Stability, Economic Growth, and the Role of Law This book is about international and domestic responses to financial crises over the past twenty years. At the same time, it also provides an agenda for financial development to support economic growth while avoiding or reducing the impact of ......

• The Success Principles: How to Get from Where You Are to Where You Want to Be Jack Canfield, cocreator of the phenomenal bestselling "Chicken Soup for the Soul" series, turns to the principles he`s studied, taught, and lived for more than 30 years in this practical and inspiring guide that will help any aspiring person ......

• Морально-этические аспекты управления Книга посвящена морально-этическим и нравственным проблемам управления бизнесом и социальной ответственности бизнеса перед обществом. Рекомендации, предложенные в книге, позволяют ответить на многие вопросы, в частности: в чем различия между ......

• Делаем карьеру (аудиокнига MP3) Вы хотите делать карьеру - у вас есть знания, задатки лидера и здоровые амбиции. Как реализовать задуманное и не оступиться на карьерной лестнице? Как заручиться поддержкой коллектива и организовать его работу? Как нормализовать психологическую ......