Книги о рекламе, маркетинге, PR и дизайну

• East Meets West Art Deco Motifs (Dover Electronic Clip Art) (+ CD-ROM) Originally published in Tokyo in 1939, more than 370 advertising cuts combine a distinctly Japanese aesthetic with the Western Art Deco style popular at the time. People, landscapes, animals, flowers, and food are rendered in full color in a ......

• Essential Windows Communication Foundation (WCF): For .NET Framework 3.5 Windows Communication Foundation (WCF) is the easiest way to produce and consume Web services on the Microsoft platform. With .NET 3.5, WCF has been extensively revamped--and Visual Studio 2008 gives developers powerful new tools for utilizing ......

• 21st Century Bars Features more than 100 exciting bars, restaurants and nightspots....

• Import/Export: How to Take Your Business Across Borders Doing business across international borders is more lucrative than ever, and the classic "Import/Export" has all the tools you need to reap the profits of today`s booming world economy. In this exhaustively revised edition, renowned global trade ......

• Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO`s Brand Equity Evaluator model In today`s highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what ......

• Action! Cartooning The best book on a hot new subject! This jam-packed how-to by a former Marvel Comics cartoonist offers everything a budding artist needs. Written and illustrated by a former Marvel Comics` artist with brilliant hand-done images throughout, this ......

• Network and Discrete Location: Models, Algorithms, and Applications (Wiley Professional Banking and Finance Series) The comprehensive introduction to the art and science of locating facilities to make your organization more efficient, effective, and profitable. For the professional siting facilities, the task of translating organizational goals and objectives ......

• Quarterback Your Investment Plan The second and third chapters clearly define what both investing and investment risk are. Chapters that follow explain in easy to understand language the basics about the major investment players - stocks, bonds, money market securities, savings ......

• Forecasting in Business and Economics Since the first edition of "Forecasting in Business and Economics" was published in 1980, the chapter on regression techniques has been expanded, and a practical forecasting project, constructed and evaluated by students, has been added, ......

• See How They Sell!: Success in Real Estate Sales

• Writing That Works: How to Communicate Effectively In Business Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a ......

• The Visual Display of Quantitative Information A timeless classic in how complex information should be presented graphically. The Strunk & White of visual design. Should occupy a place of honor-within arm`s reach-of everyone attempting to understand or depict numerical data graphically. The ......

• Risk Management and Analysis, Measuring and Modelling Financial Risk (Wiley Series in Financial Engineering) In the two years since the publication of The Handbook of Risk Management and Analysis interest and the practice of management, modelling and control of financial risks has grown enormously. The author/editor has produced two stand-alone or ......

• Ivory Carving in Northern Russia Interbook Business Publishing House is publishing a series of art books "Masterpieces of Russian Folk Art" in English, German, French and Spanish. The folk arts and crafts perfected by many generations of the gifted Russian people continue to ......

• Основы экономики Учебник написан в соответствии с государственными требованиями к уровню подготовки выпускников средних профессиональных учебных заведений по общим гуманитарным и социально-экономическим дисциплинам. Ясный стиль изложения, широта охвата материала ......