Книги о рекламе, маркетинге, PR и дизайну

• Start Your Own Tutoring and Test Prep Business: Your Step-by-Step Guide to Success Are you an advocate of higher education? Do you enjoy teaching others? Are you interested in starting a business that makes money and a positive impact? If so, then you`ll earn high marks in the tutoring and test prep arena! Whether you want to ......

• The Talent Management Handbook: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENT The most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the ......

• Winning the Loser`s Game: Timeless Strategies for Successful Investing The Classic Guide to Winning on Wall Street-Completely Updated and Expanded! "The best book about investing? The answer is simple: Winning the Loser’s Game. Using compelling data and pithy stories, Charley Ellis has captured beautifully in this ......

• Toyota Supply Chain Management: A Strategic Approach to Toyota`s Renowned System The Toyota Production System is the benchmark used throughout the world for "lean" thinking. Now you can model your own processes after those of the company that "wrote the book on supply chain management." Written by two experts on the subject, ......

• The Toyota Way To Continuous Improvement: Linking Strategy And Operational Excellence To Achieve Superior Performance A lean blueprint for creating long-term sustainability the Toyota way! During Toyota’s highly publicized recalls of 2009 and 2010, the legendary carmaker’s 60-year-old reputation for operational excellence was put under the microscope. Business ......

• Toyota Culture: The Heart and Soul of The Toyota Way Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company`s success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, ......

• The Toyota Way Fieldbook The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota`s operating systems by detailing the concepts and providing practical examples for ......

• Crucial Confrontations The authors of the New York Times bestseller Crucial Conversations show you how to achieve personal, team, and organizational success by healing broken promises, resolving violated expectations, and influencing good behavior. Discover skills to ......

• Strategic Management of Technological Innovation "Strategic Management of Technological Innovation" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling`s approach synthesizes the ......

• What to Say When... You`re Dying on the Platform: A Complete Resource for Speakers, Trainers, and Executives A heckler is in the audience; the overhead projector breaks; the allotted speech time runs out - these are just some of the panic-producing crises, interruptions, or distractions easily dealt with in this first-aid guide for business speakers. ......

• Six Sigma for Managers Six Sigma is today`s most dynamic management approach for dramatically improving product and process quality-along with employee enthusiasm and involvement. Its success, however, requires a new corporate mindset and an entirely transformed set ......

• Small Business Financial Management Kit For Dummies (+ CD-ROM) If you`re a small business owner, managing the financial affairs of your business can seem like a daunting task-and it`s one that far too many people muddle through rather than seek help. Now, there`s a tool-packed guide designed to help you ......

• The Performance Pipeline From Stephen Drotter, coauthor of the bestselling book The Leadership Pipeline, comes the next-step resource designed to help leaders at every level succeed in an uncertain business environment. The Performance Pipeline is a groundbreaking book ......

• Starting a Business for Dummies A best-selling guide from business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or ......

• Home-Based Business For Dummies Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business for Dummies, 3rd Edition gives you the most current and up-to-date ......