Книги о рекламе, маркетинге, PR и дизайну

• Executive Coaching: Practices and Perspectives "Coaching has for too long been relegated to the bottom of most consultants` bags of fixes. More properly called "executive development," this field is becoming one of the hotter areas in the training world because of today`s need to retain and ......

• Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges Coaching high-powered executives requires something special, something extra. Executive coaches must be more than instructors; they must become partners whose emotional investment in business outcomes equals that of their clients. They must have ......

• Leadership Without Easy Answers

• Leadership Secrets of Attila the Hun Classic insight for modern times. The world`s foremost producer of personal development and motivational audio programs now offers a completely unique approach to learning leadership skills. Most programs on leadership present the successes of ......

• Lincoln on Leadership: Executive Strategies for Tough Times Lincoln on Leadership is the first book to examine Abraham Lincoln`s diverse leadership abilities and how they can be applied to today`s complex world....

• It's Your Ship: Management Techniques from the Best Damn Ship in the Navy "The most important thing a captain can do is to see the ship from the eyes of the crew." This belief has successfully guided D.Michael Abrashoff, the captain of one of the U.S. Navy's most modern and lethal warships. Abrashoff has ......

• Five-Star Leadership: The Art and Strategy of Creating Leaders at Every Level This one-of-a-kind guide trains business leaders in the manner of military leaders. Working from the idea that leadership is a behavior, not a position and that leaders are made, not born, it provides the basic training necessary for creating ......

• Threat Assessment: A Risk Management Approach Text provides the tools needed to protect employees from a variety of threats. Examines stalking, cyberthreats, insider threats, and workplace violence; revealing the best ways to reduce risk and manage emergencies. For security, business, and ......

• Leading Teams: Setting the Stage for Great Performances Teams have more talent and experience, more diverse resources, and greater operating flexibility than individual performers. So why do so many teams either struggle unpleasantly toward an unsatisfactory conclusion - or, worse, crash and burn ......

• The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team Everyone who works with people is realizing that the old autocratic method of leadership simply doesn't work. The way to win is to build a great team. John C.Maxwell has been teaching the benefits of leadership and team building for years. Now ......

• Leading Organizational Learning Leading Organizational Learning brings together today’s top thinkers in organizational learning-including Jon Katzenbach, Margaret J. Wheatley, Dave Ulrich, Calhoun W. Wick, Beverly Kaye, and other thought and industry leaders. This handbook ......

• Double-Digit Growth: How Great Companies Achieve It-No Matter What The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated ......

• Leadership Rudolph Giuliani demonstrates how the leadership skills he practices can be employed successfully by anyone who has to run anything. Opens with a gripping account of Giuliani's immediate reaction to the September 11 attacks, including a narrow ......

• Preparing Your Family Business for Strategic Change Strategies for family firms, unlike those of other businesses, can and should incorporate family factors. Responsible and disciplined strategic integration of family and business goals, strengths and values produces powerful results. Growth, ......

• On Leading Change: A Leader to Leader Guide On Leading Change features the best thinking from top experts on strategies for change, sustaining growth, and leading transition. Written in a concise style that is ideal for the busy executive with little time to read, the book highlights a ......