Книги о рекламе, маркетинге, PR и дизайну

• Talking Business: Making Communication Work Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of ......

• A Guide to Management Development Techniques: What to Use When This is an introductory guide to the various techniques used in management development. Each technique is described in detail, its use explored and its strengths and weaknesses examined. Each technique is also illustrated by a case study showing ......

• Succeeding Generations: Realizing the Dream of Families in Business Finding the right successor to a well-loved founder or president is often the most difficult task an organization can face - and the challenge can be even greater for family-run businesses. "Succeeding Generations" explores leadership ......

• Assimilating New Leaders : The Key to Executive Retention Newly hired senior executives don`t need any help, right? After all, they`re getting paid top dollar for knowing their stuff! The reality is that executives often do need guidance and support when joining an organization. In fact, a recent ......

• Organizing Genius: The Secrets of Creative Collaboration University of Southern California business professor Bennis and Los Angeles Times reporter Biederman examine six "Great Groups" whose work affected and sometimes changed the modern world. They are the Disney organization and its animated films; ......

• Creating the Corporate Future : Plan or be Planned For Here?s why thousands of readers in business and management turn to Russell Ackoff for innovative and effective ideas: "Russell Ackoff has probably influenced more managers than any other living person. Two of his books, Scientific Method (1962) ......

• Tao of Leadership: Lao Tzu's Tao Te Ching Adapted for a New Age The Tao of Leadership is an invaluable tool for anyone in a position of leadership. This book provides the most simple and clear advice on how to be the very best kind of leader: be faithful, trust the process, pay attention, and inspire others ......

• Corporate Culture and the Quality Organization Most quality management programs focus on the tools that can be employed to improve quality, but the long-term results of these efforts have been mixed. The only way to ensure that quality improvement will have lasting consequences for a firm is ......

• Going Public: The Theory and Evidence on How Companies Raise Equity Finance During its life, a company must make the critical decision of if, and when, to "go public" by listing themselves on the stock exchange. Two anomalies are apparent: that companies taking this route systematically initially underprice their shares ......

• Managing Public Disputes: A Practical Guide for Professionals in Government, Business and Citizen's Groups For more than a decade, Managing Public Disputes has been the first choice, hands-on guide for managers, offering useful instructions for handling a wide range of large and small public controversies from the national to the community level. It ......

• Pfeiffer's Classic Activities for Developing Leaders Good leaders are vital to the success of any organization. Effective leadership from the CEO, middle managers, frontline supervisors, and team leaders can make the difference between a well-motivated workforce prepared to meet any challenge and ......

• Managerial Communication Strategies This casebook views writing and presentation skills as necessary prerequisites in managerial communications, and provides a forum to discuss realistic situations and explore creative solutions in effective business presentations. Organized ......

• Fad Surfing in the Boardroom: Managing in the Age of Instant Answers

• How to Think Like a CEO: The 22 Vital Traits You Need to Be the Person at the Top Now in paperback comes the bestselling insider's guide on what it takes to think, act like, and become a CEO....

• John P. Kotter on What Leaders Really Do Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all ......