Книги о рекламе, маркетинге, PR и дизайну

• Managing Derivatives Risk: Establishing Internal Systems and Controls Focuses solely on the risk of the derivative instruments themselves and provides working solutions for the management of the derivatives portfolio. Based on a global research project of the instruments, their uses, benefits and dangers, it ......

• Managing Financial Risk: A Guide to Derivative Products, Financial Engineering, and Value Maximization For years, financial executives and risk managers have recognized Charles Smithson's Managing Financial Risk as the authoritative source for comprehensive coverage of risk management products. While other books may touch on specific strategies ......

• Damodaran on Valuation, Study Guide: Security Analysis for Investment and Corporate Finance Damondaran on Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed to select the right model for any valuation scenario. Written by a gifted ......

• The Rise of Fiduciary Capitalismtic

• Japanese Direct Investment in China. Locational Determinants and Characteristics China, with the world`s largest population, is set to become the second largest market in the world by 2010. The importance of understanding the environment for foreign direct investment (FDI) in China has never been more apparent. With this as ......

• Sudan Investment and Business Guide Sudan (officially the Republic of the Sudan or Republic of Sudan) is the largest country by area in Africa, situated in Northern Africa. The capital is Khartoum. It is bordered by Egypt to the north, the Red Sea to the northeast, Eritrea and ......

• IPO and Equity Offerings An initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990s bull market, IPOs of growth companies captured the imagination and ......

• An Investor's Guide to the Electricity Economy (Wiley Finance) Energy Investing that gets beyond the hype 2001 was perhaps the most tumultuous year in the modern history of the energy industry. As with telecommunications, computer and information technology, and Internet/e-commerce businesses over the last ......

• The Essential Buffett: Timeless Principles for the New Economy From the bestselling author of The Warren Buffett Way and The Warren Buffett Portfolio comes The Essential Buffett: Timeless Principles for the New Economy. In this fresh take on Buffett`s irrefutable investment methods, Robert Hagstrom shows ......

• The Candlestick Course Expert instruction on the practical applications of candlestick charting. Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today's hottest investment ......

• The Davis Dynasty: 50 Years of Successful Investing on Wall Street Praise for The Davis Dynasty "Equally relevant to the uninitiated and to those of us who have many years? experience with the Davis dynasty, Rothchild?s book takes a close look at the family?s remarkable success and endurance. I knowthat many ......

• Institutional Investors One of the most important recent developments in financial markets is the institutionalization of saving associated with the growth of pension funds, life insurance companies, and mutual funds. An increasing proportion of household saving is now ......

• Managing Risk in the Foreign Exchange, Money and Derivative Markets Cutting through unneccessary detail and complicated technicalities. Managing Risk in the Foreign Exchange, Money, and Derivative Markets offers a no-nonsense approach on how to propel your success in the international trading market without ......

• Where the Money Grows and Anatomy of the Bubble Hugely popular when it was first published in 1911, and regarded as a classic ever since, Where the Money Grows is an honest, humorous, and richly perceptive tour of Wall Street and its enduring customs, institutions, and characters. The Street, ......

• The Complete Idiot's Guide to Daytrading Like a Pro You're no idiot, of course. You can surf the Web with the best of them, and check the stock market online. You even did all your holiday shopping via the Internet. But when it comes to trading stocks and bonds, and especially making day trades, ......