Книги о рекламе, маркетинге, PR и дизайну

• The Ultimate Secrets of Advertising This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. ......

• Stock Trading Techniques: Based on Price Patterns Michael Harris is giving us more pointers on stock trading based on patterns. These are not repetitions of those he offered in his first book, "Short-Term Trading with Price Patterns," so the reader doesn`t need to worry about getting two books ......

• Implementing Derivative Models Derivatives markets, particularly the over-the-counter market in complex or exotic options, are continuing to expand rapidly on a global scale, However, the availability of information regarding the theory and applications of the numerical ......

• Stock Options for Dummies If you’re like the majority of the estimated 12 million employees in the U.S. who have stock options as a key component to their compensation packages, you have a vague notion, at best, of how options work and what they can mean to your ......

• Technical Analysis for Dummies A simple, straightforward guide to the fundamentals of technical analysis For active traders and investors who don't understand the complicated art of technical analysis, this commonsense resource covers all the bases. Explaining the basic ......

• Achieving Business Value from Technology: A Practical Guide for Today's Executive Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic process to realize the economic benefits of the IT ......

• The Visual Investor: How to Spot Market Trends Visual analysis enables an investor to analyze a stock or industry group without complicated mathematical formulas and technical concepts. Instead, it tells you - simply and quickly - whether or not the fundamentals of a particular stock are ......

• Bollinger on Bollinger Bands John Bollinger is a giant in today’s trading community. His Bollinger Bands sharpen the sensitivity of fixed indicators, allowing them to more precisely reflect a market’s volatility. By more accurately indicating the existing market ......

• Korea South Investment & Business Guide This investment guide contains basic information on economy, business, export-import and investment climate, opportunities and regulations. Provides strategic information on economy, industrial development, banking, and government. Includes ......

• Commodity Options: Spectacular Profits with Limited Risk Let this classic reference tool be your guide as you enter the exciting, and profitable, world of commodity options. In clear and concise language, Spears explains how every investment need can be met by the versatility of commodity options. ......

• Webster's New World: Finance and Investment Dictionary Now you can put thousands of financial topics and terms at your fingertips - with "Webster's New World: Finance and Investment Dictionary". Here are definitions of all of the concepts, phrases, and jargon you need to understand everything from ......

• Engines that Move Markets: Technology Investing from Railroads to the Internet and Beyond "An intriguing study of the psychology and market dynamics underlying technology-based stock market manias." ?Barry Riley, Financial Times "Engines That Move Markets is an insightful study into the history of technology and the lessons it has ......

• The Nasdaq Trader's Toolkit Make direct access equal trading success. "LaBier has compiled a fascinating study of modern market execution systems. An instant classic that should find a prominent home on every trader`s bookshelf". Alan S.Farley, author, Master Swing Trader, ......

• Financial Derivatives: Pricing, Applications, and Mathematics Combining their corporate and academic experiences, Jamil Baz and George Chacko offer financial analysts a complete, succinct account of the principles of financial derivatives pricing. Readers with a basic knowledge of finance, calculus, ......

• The Technical Analysis Course The Technical Analysis Course has gained a loyal following for its unique lesson-per chapter format and comprehensive coverage of the tools and strategies of technical analysis. This third edition provides revised and updated details on every ......