Книги о рекламе, маркетинге, PR и дизайну

• Управление инвестициями Учебное пособие состоит из двух глав. В первой главе рассматриваются способы оценки эффективности проектов, методы формирования инвестиционных программ с учетом финансовых ограничений и хозяйственного риска. Во второй главе показаны методы ......

• Экономическая оценка инвестиций Изложены теоретические основы и конкретные методики экономической оценки инвестиций. Пособие охватывает все темы дисциплины "Экономическая оценка инвестиций", изучение которых предусмотрено требованиями государственного стандарта высшего ......

• Руководство богатого папы по инвестированию Предупреждение инвесторам, ищущим "быстрых решений", "простых ответов", "волшебных формул" или "горящих акций": это не ваша книга! "Разные люди понимают под инвестированием разные вещи. На самом деле существуют инвестиции для богатых, бедных и ......

• Крах доллара и как извлечь из него выгоду Джеймс Терк - известный американский эксперт, десять лет проработавший директором международного отдела банка "Чейз - Манхэттен". Джон Рубино - знаменитый финансовый аналитик, автор двух мировых бестселлеров - "Как успешно играть на рынке ......

• The 401(K) Millionaire: How I Started with Nothing and Made a Million and You Can, Too "If you, a regular Joe like me, are not a movie star or an overpaid professional baseball player or a lottery winner or a high-powered executive, what are your chances of becoming a millionaire? Better than you think--much better. And you don`t ......

• Automatic Wealth for Grads... And Anyone Else Just Starting Out "Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael`s credentials go far beyond the fact that he is an extremely successful ......

• Stocks, Options & Spreads Twenty years of teaching stock and option trading led the author and his students to the system that he follows today and offers to you. This book incorporates all the basic principles of stock selection, expectations, and chart analysis to ......

• Put Options : How to Use This Powerful Financial Tool for Profit & Protection Book Description How to profit from put options, the straightforward, versatile tool that any investor can use Put Options provides complete information for understanding and using puts, the easy to-use investment designed to help investors ......

• The Learning Annex Presents Making Money in Real Estate: A Smarter Approach to Real Estate Investing Book DescriptionAs homes continue to appreciate at favorable rates, more and more investors are viewing real estate as a safe investment alternative. How do you find expert, reliable information on breaking into—and profiting—from this booming ......

• Energy Hedging in Asia : Market Structure and Trading Opportunites (Finance and Capital Markets) Book Description This book focuses on the latest developments in the Asia-Pacific community in terms of how deregulation and privatization are bringing more risk to energy companies. In the light of these market changes, interest in energy risk ......

• Portfolio Management in Practice (Essential Capital Markets) Book DescriptionAs individuals are becoming more and more responsible for ensuring their own financial future, portfolio or fund management has taken on an increasingly important role in banks` ranges of offerings to their clients. In addition, ......

• Нефтяной бизнес. Влияние налоговой нагрузки на инвестиционный процесс В книге исследованы вопросы, связанные с определением уровня налоговой нагрузки на нефтяной комплекс России и ее воздействия на инвестиционные ресурсы отрасли. Предлагается методика прогнозирования налоговой нагрузки на нефтяной комплекс в ......

• Corporate Property Management: Aligning Real Estate With Business Strategy Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and ......

• Trading Without Fear : Eliminating Emotional Decisions with Arms Trading Strategies (Wiley Finance) "The key to investment success, if there be just one, is the ability to remain emotionally detached. That detachment is only achieved through confidence. That confidence is only arrived at through knowledge. That knowledge is arrived at through ......

• How to Buy: An Insider's Guide to Making Money in the Stock Market A new foreword by the author in 2001 brings new perspective to the original How to Buy. This book compliments Mamis’ "When to Sell" by providing a concrete path to reaping profits in the stock market year by year. How to Buy’s chapters include ......