Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• Trade Like Jesse Livermore The secret to Jesse Livermore`s legendary trading success. Although he began his career in 1892, Jesse Livermore is still considered to be one of the world`s greatest traders. In life and in death, Livermore has always been a controversial ......

• Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps and Options Derivatives are everywhere in the modern world. They are constantly discussed (and sometimes vilified). It is now more important than ever for participants in the banking, investment and finance sectors to fully understand the building blocks, ......

• Life Coaching for Dummies Become a life coach-for yourself and others-with this practical, informative guide. If you`re interested in doing away with negative beliefs, making a significant change in your life, and, finally, create-and live-the life you want, life ......

• Key Performance Indicators (KPI) Key performance indicators (KPIs), while used commonly around the world, have never until now been clearly defined. Management personnel have identified measures as KPIs though these measures have never been KPIs. The lack of understanding of ......

• Foundations of Multinational Financial Management Now updated and reorganized, Alan Shapiro`s Foundations of Multinational Financial Management, 6/e emphasizes broad concepts and practices, and provides a clear conceptual framework for analyzing key financial decisions in multinational firms. ......

• Corporate Management, Governance, and Ethics Best Practices Representing a single and collective voice for the entire business management profession, Corporate Management, Governance, and Ethics Best Practices provides a cohesive framework for organization-wide implementation of the best practices used ......

• Pub Scene The pub scene across the world is characterized by its casual warmth and conviviality. It has none of the pretences or formality of a restaurant or cocktail bar. It is the relaxed setting in which friends and strangers alike can choose to meet. ......

• Multicultural Manners : Essential Rules of Etiquette for the 21st Century Both highly informative and entertaining, Multicultural Manners gives readers the understanding they need, the perfect words to say, and the correct behavior to use in a wide range of cross-cultural situations. This incisive and award-winning ......

• Financier: The Biography of Andre Meyer: A Story of Money, Power, and the Reshaping of American Business Fortune magazine deemed him "the most important investment banker in the Western world". A ferociously energetic, charming, and ruthless businessman, he had, by the age of forty, helped save the foundering auto giant Citroen, established ......

• Information Systems for Managers: Text and Cases The two versions of Piccoli: a second edition of "Information Systems for Managers: Text and Cases" and a first edition of a text only version, titled "Essentials of IS for Managers" offer an engaging, non-academic style and actionable ......

• The Portable MBA A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school ......

• Decision Theory: Principles and Approaches Decision theory provides a formal framework for making logical choices in the face of uncertainty. Given a set of alternatives, a set of consequences, and a correspondence between those sets, decision theory offers conceptually simple procedures ......

• 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms In 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Troy Waugh covers the same successful selling process taught at The Rainmaker Academy, the leadership and business development program he founded. ......

• Marketing Communications: A Brand Narrative Approach "Marketing Communications: A Brand Narrative Approach" is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an ......

• Twitter Marketing for Dummies Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing ......