Книги о рекламе, маркетинге, PR и дизайну

• Фирма профессиональных услуг. Руководство для менеджера по максимизации прибыли и стоимости Сектор профессиональных услуг всеобъемлющ - от фирм юридических до маркетинговых и сбытовых. Все фирмы, работающие в этом секторе, сталкиваются с одними и теми же задачами и проблемами, что дает возможность использовать единые методы анализа для ......

• The Volatility Course Workbook: Step-by-Step Exercises to Help You Master the Volatility Course It takes a special set of trading skills to thrive in today`s intensely volatile markets, where point swings of plus or minus 200 points can occur on a weekly, sometimes daily, basis. The Volatility Course arms stock and options traders with ......

• You Can Be a Stock Market Genius: Uncover the Secret Hiding Places of Stock Market Profits Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he`s going to show you how to do it, too. You`re about to discover investment ......

• Pairs Trading : Quantitative Methods and Analysis Comprised of three information-packed parts, Pairs Trading presents an in-depth look at the various aspects of these strategies and provides quantitative tools to assist in their analysis. The first part of this comprehensive resource sets the ......

• Foreign Direct Investment in the United States The share of the US economy controlled by foreign firms has tripled since the mid-1970s. The authors find that foreign firms appear to invest in the United States mainly to exploit their individual advantages in management and technology - the ......

• The Ultimate Breakthrough in Market Turning Point Detection: Catching Every Major Pivot in Stocks, Options, and Futures with the PAMA Method This "first of its kind" unique trading book introduces the author`s specialized turning point detection method, known as РАМА - the Pivotal Area of Market Analysis. Using a small but powerful arsenal of new technical techniques, РАМА monitors ......

• Value Investing: From Graham to Buffett and Beyond We began to write the first edition of this book in February of 1999, almost 17 years into the longest bull market in American history. It was hard then to find an experienced value investor who did not think that share prices were ......

• Portfolio Management for New Products The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products , the authors present a rigorous and practical ......

• The Eurodollar Futures and Options Handbook Eurodollar trading volume is exploding, with no end in sight tools phenomenal growth. "The Eurodollar Futures and Options Handbook" provides traders and investors with the complete range of current research on Eurodollar futures and options, now ......

• The Guide for Penny Stock Investing "The Guide for Penny Stock Investing" is a book dedicated to the experienced and novice investor who wants to invest in penny stocks. The book offers the investment and trading strategies used by the author and other experienced penny stock ......

• The Vulture Investors, Revised and Updated "What kinds of investors actually choose to make their living by seeking out troubled companies and becoming mired in the complexities and contentiousness of a bankruptcy or out-of-court workout?" - Hilary Rosenberg (from The Vulture Investors) ......

• Fundamentals of Investments This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the ......

• The Econometrics of Financial Markets The past twenty years have seen an extraordinary growth in the use of quantitative methods in financial markets. Finance professionals now routinely use sophisticated statistical techniques in portfolio management, proprietary trading, risk ......

• Too Big to Fail: The Hazards of Bank Bailouts The potential failure of a large bank presents vexing questions for policymakers. It poses significant risks to other financial institutions, to the financial system as a whole, and possibly to the economic and social order. Because of such ......

• The New Science of Technical Analysis From the Foreword by John J.Murphy: "DeMark`s work as a consultant has been restricted to large institutions and many of the legendary traders in the world today. By sharing his creative ideas with us, as well as his passion for precision and ......