Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Penguin Books Ltd."

• Statistics without Tears: An Introduction for Non-Mathematicians Worried about the calculations that are associated with statistics? Then this clear and informative book for you. With it you can prime yourself with the key concepts of statistics before getting involved in the associated calculations. Using ......

• Diary of the Lady: My First Year as Editor Rachel Johnson takes on the challenge of saving "The Lady", Britain`s oldest women`s weekly, in her hilarious diary, "A Diary of The Lady: My First Year and a Half as Editor". `The whole place seemed completely bonkers: dusty, tatty, ......

• The Return of Depression Economics and the Crisis of 2008 What better guide could we have to the 2008 financial crisis and its resolution than the newest Nobel Laureate in Economics, columnist and author Paul Krugman? In a dazzling and prescient polemic, now fully updated from his 1999 classic, Krugman ......

• Money and Power: How Goldman Sachs Came to Rule the World When, in late 2008, the dust finally started to settle on one of the worst financial crises in history, only one Wall Street institution still stood virtually unassailed - Goldman Sachs. Why did Goldman survive, and even flourish, when so many ......

• The World is Flat Thomas Friedman`s international bestseller is the most up-to-date and exciting view yet of today`s new era of globalization. In this further expanded edition, which now also includes two wholly new chapters, he draws on his travels to India, ......

• Blackadder Twenty-six years ago, Edmund Blackadder made his first appearance on our screens. Comedy has never been the same since (nor indeed has history). Gathered here - in this twenty-sixth anniversary commemorative edition - are the complete scripts of ......

• Put Your Mindset to Work: The One Asset You Really Need to Win and Keep the Job You Love What's the real secret of successful job hunters? In these unstable times, everyone wants to stand out from the crowd and secure a rewarding job with long-term potential. But what does it actually take to get the job you want? Ninety-seven per ......

• The Greatest Trade Ever Autumn 2008. The world's finances collapse but one man makes a killing. John Paulson, a softly spoken hedge-fund manager who still took the bus to work, seemed unlikely to stake his career on one big gamble. But he did - and "The Greatest Trade ......

• Madoff: The Man Who Stole $65 Billion Take the combined fortunes of Bill Gates, Tiger Woods and Roman Abramovich. Now imagine someone stealing that much money - and being hailed as a financial genius. That man is Bernard Madoff. Backed by governments and global banks, Madoff ......

• The Filter Bubble In this devastating expose of internet giants such as Google and Facebook, we are given a glimpse of the secretive world that lies behind the Windows pane. Companies are covertly gathering data on each of us and then using that data to make ......

• Easy Way to Stop Smoking Reading this book is all you need to do to give up smoking. You can even smoke while you read. There are no scare tactics, you will not gain weight and stopping will not feel like deprivation. If you want to kick the habit then go for it. Allen ......

• The Penguin Dictionary of Economics "The Penguin Dictionary of Economics" explains a host of economic terms, from acceleration principle to venfure capital, the Euro to X-efficiency, globalization to zero-sum game. The eighth edition has been fully updated to cover current terms ......

• The Element: How Finding Your Passion Changes Everything The element is the point at which natural talent meets personal passion. It is here that people feel most themselves, inspired and able to achieve at their highest levels. In this ground-breaking book, world renowned creativity expert Ken ......

• Crisis Economics: A Crash Course in the Future of Finance In this myth-busting book Nouriel Roubini shows that everything we think about economics is wrong. Financial crises are not unpredictable `black swans`, but an inherent part of capitalism. Only by remaking our financial systems to acknowledge ......

• I'm Feeling Lucky When Douglas Edwards was interviewed for a marketing job at Google in 1999, by a young man bouncing on a large ball while dressed in roller-hockey gear, he suspected he might be working somewhere unconventional. He had no idea. He didn't know he ......