Книги о рекламе, маркетинге, PR и дизайну

• Власть Как добиться власти и влиять на людей, чтобы не просто выжить, но даже добиться успеха. Джеффри Пфеффер вскрывает суть власти, показывает принципы и правила, - примените их в своей жизни. Перестаньте ждать, что все улучшится само по себе. Или ......

• Корпоративная культура как фактор эффективной деятельности организации В настоящей монографии рассматриваются различные аспекты корпоративной культуры как системы материальных и духовных ценностей, раскрывается ее природа, сущность и основные принципы. Рассматриваются проблемы, связанные с реальной, а не формальной ......

• The Business: Intermediate (аудиокурс на 3 CD) The Business is a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into the content of ......

• In Company: Upper-Intermediate: Class Audio CDs (аудиокурс на 4 CD) IN COMPANY 2 edition is a fast-paced, four-level Business English course for professional adults who need to communicate in everyday business situations. IN COMPANY 2 edition builds on the successful ingredients of the first edition by updating ......

• The Business 2.0: C1 Advanced: Student`s Book Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

• The Business 2.0: Upper Intermediate B2 (аудиокурс на 2 CD) Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

• The Business 2.0 B1: Pre-Intermediate: Teacher`s Book (+ DVD-ROM) Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

• The Business 2.0 B1: Pre-Intermediate: Student`s Book. The Business 2.0 B1: Pre-Intermediate: eWorkbook (комплект из 2 книг + DVD-ROM) Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

• The Business 2.0 B1: Pre-Intermediate: Student`s Book Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on ......

• Get Ready for International Business B1: Level 2 (аудиокурс на 2 CD) This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

• Get Ready for International Business: B1: Teacher`s Book 2 (+ CD) This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

• Get Ready for International Business B1: Level 2: Student`s Book This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

• Get Ready for International Business B1: Level 2: Student`s Book This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

• Get Ready for International Business A2: Level 1 (аудиокурс на 2 CD) This is a business English course for adults aimed primarily at pre-service students and students in the early part of their careers. The core course contains material for approximately 60 teaching hours in each level, and is ideal for those who ......

• Get Ready for International Business 1: Teacher`s Book (+ CD-ROM) To be ready to use English in the workplace, students need to: be exposed to a variety of business and workplace situations; build confidence in using English communicatively for work. Get Ready for International Business helps students prepare ......