Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Palgrave Macmillan"

• A Practical Guide to Collateral Management in the OTC Derivatives Market (Finance and Capital Markets) This is the first book of its kind on the market and is aimed at collateral management professionals in the OTC derivatives markets. It is a guide to the key topics involved in establishing and running a collateral management function and is ......

• Japan's Foreign Policy for the 21st Century: From Economic Superpower to What Power (St Antony's Series) This book looks at Japan's foreign policy at the regional and global level from a power perspective. Reinhard Drifte argues that, although Japan still poses as a political pygmy, it is no longer an economic superpower. Instead, it increasingly ......

• Theories of New Regionalism: A Palgrave Reader Theories of New Regionalism represents the first systematic attempt to bring together leading theories of new regionalism. Major theorists from around the world develop their own distinctive theoretical perspectives, spanning new regionalism and ......

• Understanding How Issues in Business Ethics Develop Business ethics is currently a significant and widely debated global issue, and one that no business can afford to ignore. In this book, the authors bring together a diverse range of views on the subject, arising from an international conference ......

• Modern Economic Systems and Their Transformation Societies, whether traditional or modern, experience tension between spontaneity (individual freedom) and control (regulation). Consequently, economies as a subsystem of society experience it too. More specifically, they experience a tension ......

• Monopoly Capitalism in Crisis The world economy is on the brink of a profound crisis. The threat of global deflation and the emergence of chronic excess global capacity characterizes the contemporary phase of crisis and stagnation. Lucarelli argues that these pathological ......

• Democracy and Civil Society in Asia: Volume 2: Democratic Transitions and Social Movements in Asia This collection explores the possibilities for expanding and consolidating existing democratic spaces in Asia, under the pressure of market reforms. It provides new insights into the prospects for democratic consolidations in the region. The ......