Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• How to Make Money Selling Stocks Short There are two sides to everything, except the stock market. In the stock market there is only one side - the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how ......

• Financial Strategy Significantly revised and updated, this second edition of Financial Strategy is vital reading not only for MBA and advanced undergraduate students of "Financial Strategy" and Financial Management, but also for finance professionals. The majority ......

• The Little Book of Economics: How the Economy Works in the Real World Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird technical jargon and knotty concepts and formulas can be a very difficult subject to get to grips with on ......

• The New Ebay: The Official Guide to Buying, Selling, Running a Profitable Business Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated-from a brief history of eBay itself to simple site navigation to every complexity of ......

• What`s the Future of Business? Changing the Way Businesses Create Experiences Rethink your business model to incorporate the power of "user" experiences. What`s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business ......

• Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail ......

• Risk Management and Financial Institutions The dangers inherent in the financial system make understanding risk management essential for anyone working in, or planning to work in, the financial sector. A practical resource for financial professionals and students alike, Risk Management ......

• Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike. In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, ......

• Guide to Economic Indicators: Making Sense of Economics The ultimate resource for understanding and interpreting important economic figures. Economic indicators are increasingly complicated to compute and comprehend. Yet in today`s challenging economic environment, economic indicators are also more ......

• Macroeconomics: Understanding the Global Economy "Macroeconomics: Understanding the Global Economy" is to help students - and indeed anyone - understand contemporary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without focusing on ......

• Google Analytics Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately ......

• Import/Export Kit For Dummies (+ CD-ROM) With significant changes in technology, expanding economies, and international trade agreements, the global marketplace continues to grow and change rapidly. The United States imports approximately $1.2 trillion and exports $772 billion in goods ......

• Starting a Business for Dummies A best-selling guide from business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or ......

• Home-Based Business For Dummies Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business for Dummies, 3rd Edition gives you the most current and up-to-date ......

• Freelancing for Dummies Are you ready to fly the corporate coop and become the boss of you? Do you dream of busting out of the cubicle wasteland and finding greener pastures as a freelancer? If so, you`re in good company. The US Department of Labor estimates that ......