Книги о рекламе, маркетинге, PR и дизайну

• Strategic Management Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged to conceptualize ......

• Trading Without Fear : Eliminating Emotional Decisions with Arms Trading Strategies (Wiley Finance) "The key to investment success, if there be just one, is the ability to remain emotionally detached. That detachment is only achieved through confidence. That confidence is only arrived at through knowledge. That knowledge is arrived at through ......

• Option Strategies: Profit-Making Techniques for Stock, Stock Index, and Commodity Options Find out how options really work with this complete introduction to options valuation and trading. In this revised and expanded edition, top options expert Courtney Smith details the ins and outs of this lucrative, yet complex, financial ......

• How and When to Invest in the Stock Market: Unique Approach to Winning Market Trading Strategies A unique approach with supporting market data and case studies is presented by the author. The approach is simple and easy to use and follow. This book shows investors how and when to invest in stocks, mutual funds and index options. The trading ......

• Stock Market Strategies That Work How to trade­­and make money­­in today`s volatile market Making significant money in the stock market isn`t a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works and­­more ......

• Fourth Generation R&D: Managing Knowledge, Technology, and Innovation "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." John ......

• Double-Digit Growth: How Great Companies Achieve It-No Matter What The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated ......

• Managing Strategic Change: Technical, Political, and Cultural Dynamics Shows how managers can use the conceptual framework of TPC theory (technical, political, and cultural dynamics) to cope with major strategic reorientation. Raises such fundamental questions about the nature of organizations. What business(es) ......

• Creating Strategic Change: Designing the Flexible, High-Performing Organization Pasmore has brought over 20 year's worth of expertise to this conceptually sophisticated yet practical guide concerned with organization design and change. Concentrates on implementation and how organizational planning and transformation efforts ......

• The Oxford Handbook of Organization Theory This book provides a forum for leading scholars in organization theory to engage in meta-theoretical reflection on the historical development, present state and future prospects of organization theory as a scientific discipline. The central ......

• Business Alliances Guide: The Hidden Competitive Weapon Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser-supplier alliances; ......

• Kicking Away the Ladder: Development Strategy in Historical Perspective How did the rich countries really become rich? In this provocative study, Ha-Joon Chang examines the great pressure on developing countries from the developed world to adopt certain 'good policies' and 'good institutions', seen today as ......

• Почему вы не можете определить своих стратегически важных клиентов? Определение стратегически важных клиентов в настоящее время является неотъемлемой частью любого успешного бизнеса. Следуя четким рекомендациям Питера Чевертона, вы поймете, как определить ключевых клиентов, как удержать клиентов в условиях ......

• Наш Айсберг тает. Как добиться результата в условиях изменений О чем эта книга Что делать, если только ты понимаешь, что настало время перемен, а остальные видят лишь верхушку айсберга? Как убедить остальных в том, что изменения необходимы? Как сплотить команду и направить общие усилия на достижение перемен ......

• Парни из гаража против зануд-финансистов. Борьба за душу бизнеса Цитата Настало время положить конец господству капиталистов с калькулятором вместо сердца, живущих в своем идеальном предсказуемом мире, и передать бразды правления "спецам по продукту", наделенным дальновидностью и страстной преданностью ......