Книги по рекламе, маркетингу, PR и дизайну

Серия книг "Essential Managers"

• Achieving High Performance This is a practical, pocket-sized guide to achieving high performance which will give you the information and skills to succeed. It helps you find out how to improve your performance and boost productivity by prioritising tasks and managing your ......

• Doing Business in South America This is a practical, pocket-sized guide to doing business in South America which will give you the information and skills to succeed. Find out how to do business in one of the world's most exciting business environments, South America. You'll ......

• Ethical Business This is a practical, pocket-sized guide to ethical business skills which will give you the information and skills to succeed. Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. ......

• Selling A practical, pocket-sized guide to selling which will give you the information and skills to succeed. Find out how to improve your selling skills using marketing, and learn to present your product and negotiate successfully. You`ll discover how ......

• Negotiating This is a practical, pocket-sized guide to negotiating which will give you the information and skills to succeed. Find out how to improve your negotiating skills by defining your style, preparing properly and designing your meeting structure. ......

• Effective Communication This is a practical, pocket-sized guide to effective communication which will give you the information and skills to succeed. Find out how to improve your communication skills by learning to understand your audience, communicate strategically ......