Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Taschen"

• SPA Some of the world's most exceptional historical, thermal, thalassic, wellness and health resort, new age, adventure, day, and hotel spas from around the world are reviewed in this volume that also contains pricing, service, and contact ......

• Josep Maria Jujol Catalan architect and colleague of Gaudi Josep Maria Jujol (1879-1949) developed his unusual architectural style through many years of close, creative collaboration with Antoni Gaudi. Jujol`s work is characterized by a high degree of sensibility ......

• Menu Design in America, 1850-1970 Appetite for art: over one hundred years of menu graphics. Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more ......

• Letter Fountain Looking back as far as man`s first efforts to communicate with visual signs and drawings, Letter Fountain is a completely unique typeface handbook: in addition to examining the form and anatomy of every letter in the alphabet (as well as ......

• The Copy Book The superstars and leading professionals in the business of writing ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today-a bible for ......

• Guidelines for Online Success The dos and don`ts of web entrepreneurship. Have you ever wondered why your websites didn`t quite match up to the success of your competitors or peers? Have you ever looked at other sites and thought: "Why didn`t I think of that?" Have you ever ......

• Alex Steinweiss: The Inventor of the Modern Album Cover "I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music". Alex Steinweiss Alex Steinweiss invented the album cover as we know it, ......

• Collecting Design Adam Lindemann`s previous book for Taschen, Collecting Contemporary, has been an unprecedented success, introducing the lay reader to collecting contemporary art, with tell-all interviews by the biggest players in the global art market. Where ......

• Taschen's Favourite Spas Relax! Enjoy a massage that loosens those tense muscles, a facial that smoothes away worry lines and shadows around the eyes and a light cuisine that helps make you beautiful from the inside: the spa is where body and soul find their balance. ......

• Logo Design: Volume 3 Diverse logos from around the world. Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. ......

• TASCHEN's Favourite Hotels Flip through this book and take a trip through 72 of the world`s most enchanting, welcoming and unforgettable hotels. Some are sleek and minimal, others charmingly plush and traditionally luxurious; whether you prefer a secluded rural retreat or ......

• Asian Graphics Now! Featuring the best and the most recent advertising campaigns, posters, brand-design projects, corporate identity, package design, and editorial design, Asian Graphics Now! is the ultimate guide to creativity for the whole of Asia, from India to ......

• Product Design in the Sustainable Era Consumers are increasingly sensitive and concerned about sustainability. Indeed, a recent study of purchasing habits shows demand for sustainable offerings remains strong - despite the economic downturn. According to a Cone Consumer Survey ......

• Type: A Visual History of Typefaces and Graphic Styles: Volume 2: 1901-1938 This book offers a connoisseur's overview of typeface design, exploring the most elegant fonts from the history of publishing. Taken from a distinguished Dutch collection, this exuberant two-volume edition traces the evolution of the printed ......

• Magic 1400s-1950s Magic has enchanted humankind for millennia, evoking terror, laughter, shock, and amazement. Once persecuted as heretics and sorcerers, magicians have always been conduits to a parallel universe of limitless possibility whether invoking spirits, ......