Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Kogan Page"

• Selling to Win British inspirational business speaker, Richard Denny has helped numerous salespeople become successful, and in Selling to Win, he explains how to put his winning techniques into action. This 25th anniversary edition has been revised and is full ......

• Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional marketing becomes less and less effective, ......

• High Impact Marketing That Gets Results This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We`ll give you the confidence to segment your market and customers so you can choose the right ......

• Dealing with Difficult People Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations created by ......

• Develop Your Assertiveness Develop Your Assertiveness offers simple techniques to enable professionals, students and job seekers to speak up and say what they mean at work and at home. Packed with examples and exercises, it is a self-help guide covering topics such as: ......

• Develop Your Presentation Skills Oral presentation skills are a great career-building asset. This book takes a step-by-step approach to developing a great presentation, from unpacking the original brief, to understanding what an audience wants, to constructing compelling ......

• Effective NLP Skills Neuro Linguistic Programming (NLP) can be a powerful communications tool. It offers an in-depth understanding of how people communicate and how to use that knowledge to maximize the effectiveness of interpersonal relationships. Effective NLP ......

• The Business Plan Workbook Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding. Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all ......

• Principled Selling: How to Win More Business Without Selling Your Soul The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. Principled ......

• Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.Springer and Carson have tracked down and documented ......

• Fashion Brands: Branding Style from Armani to Zara Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney ......

• The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a ......

• Family Wars: The Real Stories behind the Most Famous Family Business Feuds Many of the world`s greatest businesses are family owned, and with this comes the threat of family feuding, sibling rivalries, and petty jealousies. Family Wars takes readers behind the scenes on a rollercoaster ride through the ups and downs of ......

• Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a ......

• Public Relations: A Practical Guide to the Basics This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; ......