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Книги издательства "Palgrave Macmillan"

• Economics for Business "Economics for Business" offers an interactive interpretation of the economics that anyone studying business needs to understand. The book explains how firms, consumers and government interact in markets, and how, from a business perspective, ......

• Market-Driven Management: Strategic and Operational Marketing Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include ......

• The Global Competitiveness Report 2007-2008 -...

• Leading the Board: The Six Disciplines of World-Class Chairmen This book provides unique and powerful insights into what it takes to succeed as a chairman leading a modern organization. Based on global research, the authors unveil the six disciplines of world-class chairmen. "Leading the Board" will become ......

• Leadership Landscapes Recent leadership books have focused on how to lead where tasks are internal and relationships between companies are straightforward market or buy sell transactions. Things have now changed dramatically. This book looks at large scale ......

• The CIS, the EU and Russia: Challenges of Integration "The CIS, the EU and Russia: Challenges of Integration" focuses on the challenges of integration that face countries in the post-Soviet space, in particular Russia, Ukraine and Belarus. The book explores these challenges and analyses the links ......

• Legislative Politics and Economic Power in Russia "Legislative Politics and Economic Power in Russia" is a study of the legislative actors and institutions that have shaped economic law making in Russia since 1990. Assessing the influence of partisan, bureaucratic, regional and corporate ......

• The Green Multiplier: A Study of Environmental Protection and the Supply Chain Supply chain management, a generally overlooked area of management, is steadily evolving into a corporate function of ever-growing economic importance. Yet is this increasing importance reflected in environmental protection? This book offers a ......

• Key Concepts in Human Resource Management Key Concepts in Human Resource Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional ......

• Democratic Network Governance in Europe How effective are governance networks? Do they present us with democratic challenges? In which ways, if any, are governance networks themselves being governed? These questions are key to this book`s study of governance networks at local, ......

• Strategic Management Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged to conceptualize ......

• Strategy, Value and Risk-The Real Options Approach In the 1990s shareholder value was applied to all aspects of corporate strategy and management decisions as a result of intense competition, globalization, advances in technology, deregulation and the financial markets. As we enter the 21st ......

• Inside the EU Business Associations This book is based on fresh and original research with 50 EU business associations and 150 of their members, drawing on literature from a wide range of disciplines, and presents some highly original synthesis. It assesses the effectiveness of EU ......

• Prospects in Trade, Investment and Business in Vietnam and East Asia In order to do business successfully with Vietnam and other Asian countries, a deep understanding of the trends, problems, and developments currently arising there is important. Thoroughly researched by experts in the areas, this book provides ......

• Construction and Real Estate Dynamics This collection deals with some interesting economic questions related to construction and real estate, namely how construction firms cope with the volatility of construction; whether speculative bubbles or market fundamentals drive those ......