Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Дорлинг Киндерсли"

• Managing Teams Learn all you need to know about successful team management from building up a team that functions effectively to achieving the desired results. "Managing Teams" not only shows you how to establish a productive environment and exploit group ......

• Effective Leadership Develop the competence and confidence to be an inspirational leader. "Effective Leadership" demonstrates the qualities and knowledge a leader needs to carry out everyday decision-making from gaining trust to allocating responsibilities and shows ......

• Understand Selling Develop your personal skills by understanding how to sell effectively, with strategies to ensure success. This book includes the basics of selling from preparation through to managing a team, with 5-minute fixes and high-impact techniques plus a ......

• Work/Life: Think Strategically Develop your skills, realise your full potential and make your life work. From analysing your environment to implementing plans, equip yourself to become a master strategist. This book includes practical techniques, effective tips, 5-minute ......

• Positive Thinking Find out how to be positive, optimistic and live a confident and fulfilled life following expert tips, techniques and checklists. Make sure the glass is always half-full as you learn to think positively both in personal and professional ......

• Doing Business in China This is a practical pocket-sized guide to doing business in China which will give you the information and skills to succeed. It helps you explore and understand the Chinese business culture, establish effective relationships, learn to negotiate ......

• Doing Business in India This is a practical pocket-sized guide to doing business in India which will give you the information and skills to succeed. Understand the Indian business culture, run remote teams and achieve your business goals in this fast-growing economy. ......

• Achieving High Performance This is a practical, pocket-sized guide to achieving high performance which will give you the information and skills to succeed. It helps you find out how to improve your performance and boost productivity by prioritising tasks and managing your ......

• Doing Business in South America This is a practical, pocket-sized guide to doing business in South America which will give you the information and skills to succeed. Find out how to do business in one of the world's most exciting business environments, South America. You'll ......

• Ethical Business This is a practical, pocket-sized guide to ethical business skills which will give you the information and skills to succeed. Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. ......

• Selling A practical, pocket-sized guide to selling which will give you the information and skills to succeed. Find out how to improve your selling skills using marketing, and learn to present your product and negotiate successfully. You`ll discover how ......

• Negotiating This is a practical, pocket-sized guide to negotiating which will give you the information and skills to succeed. Find out how to improve your negotiating skills by defining your style, preparing properly and designing your meeting structure. ......

• Effective Communication This is a practical, pocket-sized guide to effective communication which will give you the information and skills to succeed. Find out how to improve your communication skills by learning to understand your audience, communicate strategically ......

• The Book of Management This is the management guide that gives you the skills you need to succeed Managers at any level must master a wide range of business and personal skills in order to succeed. Originally published as part of the "Essential Managers" series, "The ......

• Essential Manager's Manual Imagine you`ve finally snagged that long-awaited promotion to the ranks of management and you`re suddenly faced with your first official presentation before the boss, first interview with a job applicant, first contact with a "demotivated" ......