Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Springer"

• An Introduction to Actuarial Mathematics Written by a renowned statistician and a practising actuary, primarily as an introduction to the basics of the actuarial mathematics of life insurance. Contains many systematically solved examples showing the practical applications of the theory ......

• Quantitative Models for Supply Chain Management Quantitative models and computer-based tools are essential for making decisions in today`s business environment. These tools are of particular importance in the rapidly growing area of supply chain management. This volume is a unified effort to ......

• Fuzzy Preference Modelling and Multicriteria Decision Support (Theory and Decision Library D:) This book provides in-depth coverage of the most important results about fuzzy logic including negations, conjunctions, disjunctions, implications and gives the interrelations between those different connectives. The work brings together ......

• Currency Substitution: Theory and Evidence from Latin America "Currency Substitution" provides a theoretical analysis of monetary phenomena for developing countries and demonstrates that the phenomena of currency substitution and inflation are conceptually different than in industrial countries. Analysis ......

• Mathematical Location and Land Use Theory: An Introduction (Advances in Spatial Science) Covers all main topics of spatial economics, plant location, the theory of nested market areas, including rank-size relations, spatial competition and pricing, land use theory and the emergence of specialization and trade, commuting and traffic ......

• National Transport Models: Recent Developments and Prospects This volume presents the state of the art and prospects of a sample of the most advanced national and European transport models within a comparative framework....

• Management Education in the Network Economy: Its Context, Content, and Organization In the network economy, concepts of management knowledge, management learning, and business school organization should change. Otherwise, they will not survive the 21st century. Different (f)actors are putting new demand upon providers of ......

• Ethics in Business and Society: Chinese and Western Perspectives (Studies in Economic Ethics and Philosophy) The prospect of rapid economic growth and increased prosperity in China has not only led to a heigthened awareness of the distinctive nature of China`s cultural heritage, but also to new ethical challenges similar to those faced in the West. ......

• People in Corporations (Issues in Business Ethics) 1 edition...

• Social and Economic Networks in Cooperative Game Theory (Theory and Decision Library. Series C, Game Theory, Mathematical programminG, and Operations Research, V. 27) Social and Economic Networks in Cooperative Game Theory presents a coherent overview of theoretical literature that studies the influence and formation of networks in social and economic situations in which the relations between participants who ......

• Principles of Ethical Economy (Issues in Business Ethics, Volume 17) (Issues in Business Ethics) The theory of ethical economy analyses the ethical presuppositions of the market economy. It demonstrates that ethics is the pre-coordination in the motives of the economic agents anteceding the coordination of the price system in the market ......

• Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition ......